What do you do if your strategy needs a creative boost to uncover new market opportunities?

If your strategy needs a creative boost to discover new market opportunities, it is possible to organize innovative idea gathering sessions with experts with different opinions. Conduct market research to find out the new current and future trends that are likely to boost activity. It is also interesting to diversify partners from diverse backgrounds who can help seize new market opportunities. Finally, it is also possible to carry out documentary research to keep up to date with new developments.

organizing interdisciplinary brainstorming sessions and exploring external partnerships are the best way to inject fresh inspiration.

If your strategy needs a creative boost to uncover new market opportunities, engage in brainstorming sessions with diverse team members to generate fresh ideas. Encourage out-of-the-box thinking and experimentation to explore unconventional approaches. Conduct market research and trend analysis to identify emerging patterns and gaps. Collaborate with external partners or consultants to gain new perspectives and insights. Implement agile methodologies to iterate quickly and test hypotheses. A culture of innovation and risk-taking within your team to spark creativity and drive breakthrough solutions. Through these proactive measures, your strategy can uncover untapped market potential.

When our strategy requires a creative boost to uncover new market opportunities, it’s beneficial to step outside the conventional frameworks and explore innovative thinking processes. We can start by facilitating brainstorming sessions with our team, encouraging ideas without judgment to spark creativity. Engaging with customers through surveys or focus groups can also yield insights into unmet needs and desires. Leverage cross-industry benchmarking to adopt novel approaches and technologies that could be applied in our sector. Also, partnering with startups or academic institutions can inject fresh perspectives and expertise.

To infuse creativity into your strategy and find new market opportunities, try brainstorming sessions, market research, design thinking workshops, cross-functional collaboration, customer co-creation, experimentation, open innovation, and internal innovation challenges.

To avoid becoming blind spots when the strategy becomes too familiar, it is possible to renew standards and practices by taking into account market developments. Also, the confrontation of ideas and the collection of innovative information makes it possible to challenge certain habits and improve one's strategy.

Let's start with the "normal" S.W.O.T. analysis. It is a great process in the normal sense, but there is a better way of conducting this analysis. Generally, we LOOK at what is, our strengths, the threats against us. Are our strengths hubris or real? Are the threats what we see or what is over the horizon? Find ways to see beyond the visible. Look beyond customer needs to their experiences and expectations. Step outside the corporate box. Get your employees from operations, sales, and finance, to look at what people say (not to you) about your products and services. Construction and mechanics tools are made for men. But now they make them for women. Get your people to help you "Think Strategically," outside of your box, your bubble.

Give a boost to a strategy by looking for new inspirations that can arise from reading academic and scientific works. Participating in conferences or discussions with experts are excellent ways to obtain new ideas and enrich your strategy. Finally, it is possible to conduct strategic monitoring of companies in the same sector to learn best practices for solving strategic problems.