What do you do if your video production audience's preferences are constantly changing?

Stay ahead of the curve by staying informed about current trends and audience preferences. Conduct regular market research, analyze viewer data, and monitor broader media trends. By understanding your audience's interests, you can tailor your video production to meet their evolving tastes while staying true to your brand. Focus on trends that align with your message to keep your content fresh and relevant

Prioritize direct engagement with your audience to grasp their evolving preferences. Utilize social media, surveys, and comment sections to encourage feedback and interaction. This not only offers valuable insights into audience preferences but also builds a sense of community and loyalty. By actively listening and responding to feedback, you demonstrate value for their opinions, guiding your video production decisions and content strategy effectively.

I used video early on with LinkedIn to use our opportunity to PARTNER with others. This is easy and less stressful, shows you don't have to be like the partner to contribute, and gives you some support as you get started. Plus, it's FUN to present with another person. Enjoy!

Embrace experimentation in your video production journey. Explore new formats, styles, and content types to discover what resonates with your audience. A/B testing allows for valuable insights by comparing engagement metrics between different versions of a video. Remember, experimentation is about learning and refining your approach, even if a video doesn't perform as expected.

There is nothing better than getting direct feedback. For example, I had no idea how I would come across on video posts or podcast guest appearances. Still, I keep a little reading on public speaking, which is always in the mix, so I evaluate these videos with criteria I've learned if I don't get it from the audience. For example, I know I need to PAUSE after a bit, speak SLOWER, and ask more QUESTIONS to improve, but that feedback stings and energizes me to make these improvements!

This is one of those "be yourself" points. For example, I wanted to get an E-Course out ASAP for people before my book dropped. One day, I turned the camera on, got personal, and previewed the course. I never planned it, rehearsed it, or used keywords. I just ran the tape, stayed personal, and focused, and many people who saw it all were VERY POSITIVE about the tone. Little did they know, the secret was hidden, BE YOURSELF!