What do you do if you're a freelancer in advertising and need to attract new clients?

As a freelancer in advertising, you might often find yourself searching for ways to expand your client base. The freelance landscape can be fiercely competitive, and standing out to attract new clients is crucial for your success. It's not just about showcasing your talents; it's also about smart marketing, networking, and building a reputation that precedes you. Whether you're a seasoned pro or just starting out, there are strategies you can implement to increase your visibility and appeal to potential clients.

1 Build Portfolio

Your portfolio is the cornerstone of your advertising freelance career. It's essential to curate a collection of your best work that not only showcases your skills but also demonstrates your ability to solve various marketing challenges. A diverse and impressive portfolio can speak volumes to prospective clients, offering a tangible glimpse into what you can do for their brand. Ensure that your portfolio is easily accessible, well-organized, and updated regularly with your latest and greatest projects.

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Evgeny Popov
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If you're a freelance ad pro needing new clients, first up, polish your portfolio to showcase your best work. Get active on social media and professional networks to boost your visibility. Consider offering a free workshop or a webinar to show off your skills and attract attention. Networking is key, so reach out to past colleagues and clients for referrals. Maybe even team up with other freelancers for bigger projects. Keep your communication game strong and always follow up on leads. A little hustle goes a long way!

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Tarek Alfakhry

Certified Meta digital marketer | Senior Media buyer | Digital marketing strategist | Meta Certified Lead Trainer | Performance marketing manager | Creative strategist
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If you're a freelancer with advanced skills in media buying and looking to seize more opportunities in 2024, here's a proven strategy that works well: Identify a niche, industry, or business that is struggling with paid advertising. Thoroughly analyze these problems or needs. Reach out to the decision-maker and offer a solution to these problems during a free consultation. All you need to do is convince them to schedule a meeting with you. After the meeting, explain why you are the ideal person for this task and present any case studies you have. If you're selling high-ticket services, offer them a paid consultation but provide everything else for free, as information and expertise have no value without implementation.

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2 Network Online

In the digital age, your online presence is your virtual handshake. Networking online through social media platforms and professional sites can open doors to new opportunities. Engage with industry groups, participate in discussions, and share your insights on advertising trends. By establishing yourself as a knowledgeable and approachable professional, you create a network that can refer clients to you or collaborate on projects, expanding your reach in the advertising community.

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Roger A Wilbanks

Digital MKTG Sr Acct Exec | Award winning Comic Creator and Animator
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I have found that I get a fairly large group of new clients from my Only Fans page. I mean, I'm not shoving anything up anything, but I do show my feet a lot. Like...a LOT....

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3 Offer Value

Providing value upfront can be a game-changer in attracting new clients. Consider creating content that addresses common advertising challenges or offers innovative ideas. This could be in the form of blog posts, webinars, or free resources that demonstrate your expertise. When potential clients see the value you offer, they're more likely to consider you for their advertising needs. Remember, it's about showing them what you can do for their business, not just telling them.

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4 Leverage Testimonials

Word of mouth remains one of the most powerful tools in advertising. Positive testimonials from past clients can significantly boost your credibility. Encourage satisfied clients to leave reviews or testimonials that you can feature on your website or social media profiles. These endorsements serve as social proof of your skills and successful track record, making it easier for new clients to trust you with their advertising campaigns.

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Anil K Pandit

Executive Vice President-Publicis Media Services - Digital | Data | Tech | Privacy | Programmatic | MMA Council Member-AI & Data and Martech | Guest Lecturer | Speaker | Aspiring Independent Director
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In my view, there are many things that can be done but the importance of your past work and happy clients cannot be underestimated. You need to showcase them in your creds.You will need to not shy away from asking testimonials both written as well as video testimonials.Many a times clients are looking for that extra endorsement of your capabilities and skills from the industry people and that is what can be accomplished by testimonials.

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5 Refine Skills

The advertising industry is dynamic, with new trends and technologies emerging regularly. To stay competitive and appealing to clients, you must continuously refine your skills and stay abreast of industry changes. This could mean taking courses, attending workshops, or obtaining certifications in new advertising methods and tools. By demonstrating a commitment to professional development, you reassure clients that you're capable of delivering cutting-edge solutions.

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6 Follow Up

Persistence can often be the key to winning new clients. Don't hesitate to follow up with potential leads who have shown interest in your services. A friendly email or call to check in can keep you top of mind and show that you're proactive and interested in their business. Be courteous and professional in your follow-ups, and always respect a client's decision if they choose to go in another direction.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if you're a freelancer in advertising and need to attract new clients?

1

2

3

4

5

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1 Build Portfolio

2 Network Online

3 Offer Value

4 Leverage Testimonials

5 Refine Skills

6 Follow Up

7 Here’s what else to consider

Advertising

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What do you do if you're a freelancer in advertising and need to attract new clients?

1

2

3

4

5

6

7

1 Build Portfolio

2 Network Online

3 Offer Value

4 Leverage Testimonials

5 Refine Skills

6 Follow Up

7 Here’s what else to consider

Advertising

Rate this article

Thanks for your feedback

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