What are effective techniques for communicating product features to non-native English speakers?

2 Use simple and clear language

When communicating product features to non-native English speakers, avoid using jargon, slang, idioms, or acronyms that may confuse them. Instead, use simple and clear language that conveys your main points and benefits. Use short sentences and active voice, and repeat or rephrase key information if necessary. You can also use visuals, such as charts, graphs, or images, to support your verbal explanation and make it easier for your prospects to grasp your product features. Additionally, you can use examples, stories, or testimonials that relate to your prospect's situation and show how your product can solve their problems.

3 Ask questions and listen actively

One of the best ways to communicate product features to non-native English speakers is to ask questions and listen actively. Asking questions will help you understand your prospect's needs, challenges, goals, and expectations. It will also help you check their comprehension and interest, and address any objections or concerns they may have. Listening actively will help you show respect and empathy, and build rapport and trust with your prospects. It will also help you identify any gaps or misunderstandings in your communication, and clarify or correct them as soon as possible.

4 Follow up and summarize

After you communicate your product features to non-native English speakers, make sure you follow up and summarize your conversation. Send a follow-up email or message that recaps your main points and benefits, highlights any agreements or action steps, and expresses your appreciation and enthusiasm. You can also attach or link any relevant documents or resources that can help your prospects learn more about your product or make a decision. Furthermore, you can summarize your communication in your prospect's native language, if possible, or use a translation tool to ensure accuracy and clarity.

5 Use feedback and improvement

Finally, communicating product features to non-native English speakers is a skill that requires feedback and improvement. You can ask your prospects for feedback on your communication style, language, and content, and use it to improve your future interactions. You can also ask your colleagues, managers, or mentors for feedback and advice on how to communicate more effectively with non-native English speakers. Additionally, you can use online tools, courses, or books to improve your own English skills, as well as learn some basic words or phrases in your prospect's language.

Communicating product features to non-native English speakers can be challenging, but also rewarding. By using these techniques, you can overcome language barriers, connect with your prospects, and increase your sales success.