What are effective ways to network with donors who don't attend fundraising events?

1 Send personalized messages

One of the simplest and most powerful ways to network with donors who don't attend fundraising events is to send them personalized messages. Whether it is a thank-you note, a birthday card, or a newsletter update, a message that shows you care and appreciate their support can make a big difference. Personalized messages can also help you learn more about your donors' interests, motivations, and feedback, which can inform your future communication and solicitation strategies. Try to use their names, mention something specific about their donation or involvement, and invite them to reply or contact you if they have any questions or suggestions.

2 Create online opportunities

Another way to network with donors who don't attend fundraising events is to create online opportunities for them to interact with you and your organization. Online platforms such as social media, webinars, podcasts, or blogs can help you showcase your work, share your stories, and educate your audience about your mission and impact. You can also use online tools to invite your donors to participate in surveys, polls, quizzes, or challenges that can spark their curiosity and engagement. Online opportunities can also help you reach new donors who may not be aware of your organization or your events.

3 Offer alternative ways to get involved

Some donors may not attend fundraising events because they prefer other ways to get involved with your organization. For example, they may be more interested in volunteering, mentoring, advocating, or joining a committee. You can network with these donors by offering them alternative ways to get involved that suit their skills, passions, and availability. You can also recognize and celebrate their contributions and encourage them to invite their friends, family, or colleagues to join them. By offering alternative ways to get involved, you can deepen your relationship with your donors and increase their loyalty and commitment.

4 Host virtual or hybrid events

A final way to network with donors who don't attend fundraising events is to host virtual or hybrid events that can accommodate different preferences and circumstances. Virtual events are events that are held entirely online, such as webinars, livestreams, or auctions. Hybrid events are events that combine both online and in-person elements, such as a gala with a live and a recorded option. Virtual and hybrid events can help you reach more donors who may not be able to attend your in-person events due to distance, time, or health reasons. They can also help you reduce costs, increase accessibility, and expand your reach.