Last updated on Jul 19, 2024

What are the key elements of a content marketing persona and why are they important?

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Content marketing is a strategic approach to creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. But how do you know who your audience is and what they want? That's where content marketing personas come in. A content marketing persona is a semi-fictional representation of your ideal customer based on data and research. It helps you understand their needs, goals, challenges, preferences, and behaviors, so you can tailor your content accordingly. In this article, we'll explain what are the key elements of a content marketing persona and why they are important for your integrated marketing communications planning.

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