What are the latest stakeholder engagement trends for customer retention?

Tailor your communication to individual customer preferences and behaviors. Leverage data and analytics to understand customer needs and deliver personalized experiences. This can include targeted marketing, personalized recommendations, and customized communication channels.

A good starting point would be to know your customer aspirations and where they like to go. This will provide a roadmap to follow.

I believe what's trending now for customer retention involve leveraging advanced technologies like AI and personalized experiences. Also now gaining traction are proactive communication, community building, and sustainability initiatives.

It's a basic human tendency to respond better to something that has been personalised. Everyone receives so many emails on a daily basis but the one that catches your eye is the one that has some personal touch to it. Every user is different and has different needs, if someone can understand what each user needs based on the data and tailor the communication, it would really work wonders in customer engagement and retention.

You can never go wrong with ‘over communicating’, particularly immediately after setbacks in the project or during crucial stages.

In addition to “listening to their suggestions…” etc, it’s important to also create a call to action. The business needs to find ways to incorporate their suggestions. Perhaps not in totality, because we can’t do everything, but at least negotiate for change when possible. Otherwise, this becomes a tickbox exercise to make it appear customer needs are being heard. There is a risk to business reputation as well as negative impact on sales as products/services won’t create value for the customer.

Involve customers in the product or service development process. Seek their input, feedback, and ideas to co-create value. This not only strengthens the relationship but also ensures that your offerings align closely with customer expectations.

Listen to the customer .. understand their needs .. identify actions and seek continuous feedback on your plans and your solutions.. make them part of the journey , incorporate feedback and build trust and confidence . Make it a win-win for all

Goal Setting with Customers should be paramount objective in last quarter for upcoming financial year with clear KPI's set to measure progress Month on Month & Quarter on Quarter. This will keep things in check as well keep both the organizations aligned towards common goals & objectives.

In today's competitive market, it is essential to personalize brand experiences to stand out from the crowd. By leveraging first-party data, you can offer tailor-made experiences that meet the specific needs of your customers. However, it is crucial to ensure that you comply with privacy regulations while doing so. Therefore, implementing customer engagement platforms that conform to privacy regulations is key. By doing so, you can create personalized brand experiences that not only delight your customers but also ensure that their data is safe and secure.

Embrace digital channels for customer engagement. Utilize social media, chatbots, and other communication tools to stay connected with customers in real-time. Implementing a seamless digital experience enhances accessibility and responsiveness, contributing to customer satisfaction.

Discover the exciting trend of integrating cutting-edge technologies like AR and VR to provide immersive experiences. With these innovative technologies, you can offer your customers interactive and engaging product visualizations, creating an exceptional customer experience like never before.

Aproveitar ferramentas e plataformas digitais traz benefícios significativos. Por exemplo, sistemas de gestão integrada otimizam processos internos. Redes sociais fortalecem a visibilidade da marca e facilitam interações com os clientes. Soluções de comércio eletrônico oferecem conveniência e personalização nas compras online. Ferramentas de colaboração online, como videoconferência, melhoram a eficiência operacional, especialmente em ambientes remotos. Integrar essas tecnologias não só impulsiona a eficiência, mas também cria oportunidades para inovação e crescimento nos negócios.

In today’s crowded marketplace, customer engagement is the key differentiator. Companies able to skillfully leverage technology while retaining the human touch will sustain fruitful customer relationships for the long term. The coming year seems likely to separate progressive brands from stagnant ones.

Brands must move beyond transactions to foster communities that fulfill customers’ needs for belonging, purpose, and advocacy. Facilitating owned spaces where passionate customers interact with each other and company reps allows brands to nurture productive discussions and spotlight UGC. This humanizes digital experiences through two-way dialogue and helps customers feel heard while driving organic brand affinity. Ultimately, an engaged community enables brands to build durable, emotional connections anchored around shared interests and values, not just sales.

Social media engagement is no longer an option, it's a necessity to take your brand to the next level. With individuals using an average of 6.6 social media platforms, it's the perfect opportunity for brands to harness the power of user-generated content and influencer collaborations to create strong community bonds and enhance brand visibility.

Customers are people and belonging to a community , connecting with others facilitates greater chances of networking, collaboration, and sharing ideas and information. Building a community also assists the organization to keep abreast of the needs , needs and expectations of customers . This enables the organization to respond quickly to demands and provide feedback whilst communicating about internal changes to customers. With the technology solutions at hand it is easier for organizations to build a community .

In my experience, building stronger relationship leads to bigger business community for me. This community always serve lot of good

Demonstrating your brand's responsibility towards climate change and sustainability is essential in today's world. Customers are looking for businesses that share their values, including data privacy and corporate social responsibility. Aligning with these values not only strengthens customer loyalty and trust but also enhances your brand's reputation.

Organisations often publish values on their website or use them as a badge, but really they are an integral part of the company's culture, how it behaves and what binds its people together. It's the thread that runs through the brand from an employer perspective, which ultimately connects to the experience customers receive when interacting with the business. Values aligning to purpose, and experience aligning to values. There must be consistency but not only in communications, in all decision making that is driven by 'how' the organisation delivers the 'what' that drives its operations.

Alignment of values and actions should be built on a well thought-out needs assessment. Matching customers (stakeholders) true needs, (not a board room ideated) ones with your organization values enhance partnership and improve ownership both ways. With co-ownership comes a unified approach to achieving success on all fronts.

Customer being at the center for sure. Some things I found helpful to navigate through the maze of an adaptive culture, would be to notice a shift towards transactional business relationships, digital is everywhere, and service orientation. And then, react accordingly.

If there is one thing which is for sure that's it the needs of your customer will inevitably change as they go. In some cases that may affect their strategic direction. Your adaptation includes not only the flexibility to adjust, but also proactiveness to be aware and anticipate the change, and try to influence it in the best interest of your customer. Only then will you be seen as a value-adding part of their team.

Situation at customer end is ever evolving as they are also improve products & services for their customers so it is necessary that once there is change in expectations it is properly documented & assurance to customer is provided that you will act as partner in times of change.

With the advancement and development in AI assisted technologies being unprecedented, it is imperative that the customers are kept abreast of so that the competitive advantage is not lost. It is pivotal that customers are duly informed and engaged early in adaption life cycle. This way the customers can hope to remain on top of the competitive curve.

Implement a robust feedback loop to continuously gather insights from customers. Act on this feedback to address pain points and enhance positive experiences. Additionally, consider the role of artificial intelligence and automation in streamlining customer interactions and providing more efficient services.

All these trends are good per modernisation and digitalisation . The one thing I want to reiterate is that sometimes over engagement on irrelevant topics becomes disengagement. So each and every effort to stay connected with customers should provide relevant info, customised updates, taking survey before launching to co create value and providing updates on what's coming next to cover gaps.

Personalised Experiences Multichannel Communication Data-Driven Insights Community Building Purpose-Driven Engagement Interactive Content Proactive Customer Support Encouraging employees to be brand advocates positively impacts customer perception Offering subscription-based services or loyalty programs provides continuous value Establishing continuous feedback loops

Make customers special , organise an event for customers e.g. open day for customers with discounted or special token of appreciation or deliver special gifts At the end / begining of the year