What are the most common reasons for website purchase abandonment?

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If you run an online business, you know how frustrating it is when potential customers add items to their cart but leave without completing their purchase. This is called website purchase abandonment, and it can hurt your sales and conversion rates. But what are the most common reasons for website purchase abandonment, and how can you prevent it? In this article, we will explore some of the factors that influence online shoppers' decisions and offer some tips to improve your website's performance and user experience.

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