What are the most creative social media sales prospecting tactics?

Embrace Personalized Video Messages, Harness the Power of Relevant Groups, Leverage Polls and Quizzes for Engagement, Leveraging Hashtags Strategically, Integrate Stories and Live Videos for Authenticity, Monitor Mentions and Comments Proactively, Host Interactive Webinars for Expert Content:

It's the best way to use video DMs which contains a 2min quick intro to stand out from the crowd. There are simple and effective platforms that allow you to make videos. This will have a positive impact on prospects as they will be able to get a brief idea of the solution you provide.

Considero que, ao abordarmos a prospecção para mídias sociais, podemos empregar estratégias como conteúdo interativo, como enquetes e quizzes, e também explorar parcerias estratégicas, incluindo colaborações com influenciadores, por exemplo.

Instead of cold DMs/emails, try to stand out from the crowd, and send personalized video introductions to potential clients. Share a quick, friendly message highlighting your expertise and how you can solve their pain points. Also, you can record video testimonials from satisfied customers and embed them in your outreach for instant social proof and increased trust.

When using video for cold prospecting you shouldn't make it about you. Instead, you should focus on your prospect. One way to do this is to record a video with Loom walking through a resource you've created and explaining why it might help them overcome a challenge they have at the moment. Then in the end of the video ask them if they would like you to send it to them. This way the video is personalised to them, it has value (in the resource) and your asking for permission from them. It isn't easy to scale so this does depend on your ACV and TAM.

Don't just observe conversations. Actively participate by offering insightful comments, sharing relevant resources, and answering questions with genuine expertise. Try to start your discussion threads on topics related to your product or service. This positions you as a thought leader and attracts potential clients with similar interests.

Rejoindre et participer activement à des groupes pertinents sur les réseaux sociaux est essentiel pour une prospection efficace. Cela permet de comprendre les besoins du public cible, d'offrir des solutions adaptées et d'établir une présence respectée dans le secteur. Il est recommandé de privilégier l'échange et le partage d'informations utiles plutôt que la promotion directe.

Participar de manera activa en grupos relevantes en las redes sociales permitirá que tengas un prospección efectiva. Ya que generarás viralización y también conocerás a través de Q&As, encuestas, entre otros, diferentes temas que quieras abordar para tu producto y/o servicio.

Polling your audience serves two really valuable purposes: 1. Gaining insights about your audience to customize your messaging 2. Connecting with your audience and making them feel heard. Using polls to get a better response rate is great, but don't forget to use the data behind the poll to segment your audience. Creating a workflow based on the specific response to the poll is an easy way to make the follow up email seem personalized and thoughtful. Increasing response rates. Use your CRM like Hubspot for simple email campaigns, Typeform for creating custom polls, and Zapier for integrating the two systems.

Innovative social media sales prospecting tactics often involve engaging content. Creating polls and quizzes not only captures attention but also provides valuable insights into your audience's preferences and needs. Use these interactive tools strategically to spark conversations, build relationships, and tailor your sales approach for maximum impact

Leveraging hashtags creatively is a game-changer in social media sales prospecting. Craft branded, industry-specific, and campaign-specific hashtags to engage your audience. Monitor competitors, tap into trending topics, and strategically combine hashtags with rich content for maximum impact. Regularly analyze performance and stay agile in adapting your hashtag strategy.

Los Hashtags tienen el potencial de generar tendencias, y con una buena campaña de marketing puede tener mayor impacto en lo que se quiere ofrecer. Genera conexiones, reacciones y sobre todo, shares que permitan tener un impacto positivo en la visibilidad de lo que se quiere promover

You can use storytelling when talking about existing clients. In some cases you won't have permission to say who the client was, but you can still walk through the case study/testimonial using an anecdote. For example, if the client was Coca-Cola, you could say a large soft drinks brand. Donald Miller's Storybrand framework can be helpful here: 1. A Character (your customer) 2. Has a Problem (they need to solve) 3. And Meets a Guide (your business) 4. Who Gives Them a Plan (your solutions) 5. And Calls Them to Action (to start the buying process) 6. That Ends in Success 7. And Helps Them Avoid Failure (what would happen if they don't buy)

Le plus important à mon goût n'est pas forcément la tactique, la forme de la vente mais plutôt le fond. Un fond humain, humoristique, jeune mais cible fonctionnera bien plus qu'une tactique excellemment bien ficelé mais une forme informelle et froide.

Hay diversas técnicas de ventas, pero la que más resalto es el proceso de generar empatía y confianza, luego identificar necesidades y realizar el "embudo del dolor" está técnica en particular nos permitirá conocer de manera autentica y real la motivación y/o dolor que tiene el prospecto por el producto o servicio que está buscando. Siempre todos vamos a tener un impulso de ejecutar algo, pero sino logramos identificar que es, será muy difícil tener una buena conversión y un cierre efectivo.