What is the most effective pricing model for video production in education?

In my experience it is really helpful to split the hours in different categories, for example X hour for planning, X hours for filming, X hours for editing. That way both you and the client can have an idea about what takes the most time and where the majority of the budget is going. It is important to remember to be realistic with the hours and allow yourself enough time to complete the project to a satisfactory degree.

I implement a tailored project rate pricing model that aligns with the unique needs of my educational clients. I conduct in-depth consultations to understand the institution's educational objectives, target audience, and specific video requirements. I develop pricing tailored to educational needs, such as curriculum-based videos, promotional content, or instructional materials. I structure it to outline services like scriptwriting, filming, editing, animations, revisions, and final delivery, allowing educational institutions to select what fits their goals and budget easily. Additionally, I emphasise transparency in outlining the deliverables, ensuring my clients clearly understand the services I'll be providing them.

The key to value-based pricing (VBP) is around the quality of conversations at the start (and just before) the project begins. Dive deep into a client's goals and the challenges they face. Within these conversations you should be able to discern the value that they're after, giving you a platform to articulate how your video production services can meet their goals and deliver that value. Being able to measure outcomes and quantify the value delivered is also vital in a positive VBP model. With this you'll be able to have a meaningful discussion around ROI and the long-term benefits of the service you're delivering. Overall, it's about the quality of conversations and the ability to extract meaning and date from those conversations.

When pricing video production services for educational institutions, consider these things: Understand the project scope, encompassing elements such as the length and complexity of the video and the level of animation or graphics required. Your production team's expertise and experience can influence pricing, as more specialised skills or experience may command higher rates. Revisions beyond the initial scope must be accounted for in the pricing with a clearly defined revision policy. Factor in camera gear, editing software, and additional crew members. Consider the licensing or usage rights for the educational videos, mainly if they will be used beyond a single purpose or platform.