What are the most effective ways to create a content strategy for long-term growth and sustainability?

Develop a content strategy for long-term success by focusing on evergreen topics that stay relevant over time. Consistently provide valuable information, engage with your audience, and adapt based on analytics to ensure sustained growth and impact. #SEOwithShanta

Understand what people like. Create content that connects with them and builds a loyal group of followers. Use the right words. Find and include words that people often search for. This helps your content show up when they look for things. Talk the same way everywhere. This makes people recognize your style and remember your brand. Make good content. Well-researched and useful content keeps people interested and makes your brand look trustworthy. Create content that doesn't get old. Evergreen content stays useful for a long time, bringing in readers even after it's been there a while. Use different places to share your content Keep an eye on how your content is doing. Use the information to make your strategy better

Defining Audience: Build Detailed Buyer Personas: Create accurate representations of your target audience, considering demographics, behaviors, and preferences. Conduct Market Research: Use surveys, interviews, and social listening to understand audience behavior, challenges, and preferences. Defining Goals: Clarify Business Objectives: Clearly articulate overarching business goals, such as increasing brand awareness, generating leads, or boosting sales. Align Content Goals: Ensure content goals directly support business objectives, adapting them to different stages of the sales funnel. Set SMART Goals: Make goals Specific, Measurable, Achievable, Relevant, and Time-bound for clear objectives.

To develop a sustainable content strategy, first, define your target audience and goals. Understand their needs, preferences, and challenges. Consistently produce high-quality, relevant content. Utilize SEO to enhance visibility. Engage with your audience through social media. Analyze metrics to refine and adapt your strategy over time.

SEO professionals often get so caught up in "the best ranking practices" that they forget who they're really supposed to be optimizing for - the user! SEO rankings are useless if they don't lead to conversions.

Content Audit: Inventory: List all your content across platforms (blogs, videos, etc.). Use spreadsheets or CMS's for organization. Evaluation: Analyze each piece based on metrics like: traffic, conversion, shares etc. Quality: Accuracy, information depth, clarity, readability, visuals. Relevance: Alignment with target audience and goals. Freshness: Uptodate content. SEO: Keyword usage, on-page optimization. Categorization: Assign tags & labels to each piece based on topic, format, performance etc. This helps in identifying patterns and trends. Insights: Analyze the collected data to identify strengths, weaknesses, and opportunities. Look for recurring trends, content with high engagement, topics lacking coverage, and outdated information.

Content Audit and Gap Analysis: Content Audit: Compile Content: List all existing content types. Organize: Categorize by topic and format. Evaluate: Assess quality, relevance, and engagement. Analyze Metrics: Review performance metrics and SEO. Check Consistency: Ensure brand voice consistency. Multimedia Check: Assess the effectiveness of images and videos. Gap Analysis: Identify Gaps: Find content gaps in keywords and topics. Competitor Analysis: Compare with competitor strategies. Buyer's Journey: Map content to buyer's journey stages. Format Analysis: Assess preferred content formats. Repurposing: Identify content for repurposing. Mobile Optimization: Ensure content works well on mobile devices.

In your content audit, don't just evaluate performance metrics; also assess the emotional and educational impact of your content. Understand the 'why' behind the high or low engagement. Similarly, in gap analysis, go beyond direct competitors. Look at content from adjacent industries or successful content creators in unrelated fields for innovative ideas. Analyze not only what content is missing, but also how existing content can be repurposed or updated to meet current trends and audience needs. This holistic approach ensures your strategy is dynamic, adaptable, and consistently relevant to your audience.

Think of your content as a jigsaw puzzle. Each piece should fit perfectly into the bigger picture. Utilize tools like SEMrush or Ahrefs to analyze competitors and industry benchmarks. This approach isn't just about finding what's missing – it’s about discovering opportunities to innovate and lead the conversation in your niche. Be the trendsetter, not just a follower.

Sin duda, lo primero que debemos realizar es: - Fijar los territorios/temáticas de las que vamos a hablar, para centrar el tiro. - Hacer una auditoría de contenido de lo que hay escrito y lo que tiene la competencia. - Elegir hasta donde queremos llegar. - Hacer un estudio de palabras clave extenso y muy bien hecho. Tardarás tiempo, pero lo ganarás x10 en un futuro.

Developing a content calendar and workflow is pivotal post-content audit. A content calendar, a roadmap for content activities, aligns content creation and distribution with goals and audience preferences. This tool facilitates strategic planning, ensuring timely and relevant content delivery, considering seasonal relevance. Complementing this, a content workflow streamlines tasks and processes, assigning roles, responsibilities, and deadlines. It fosters efficiency by automating repetitive tasks and tracking progress. By integrating a robust workflow system, businesses optimize productivity, maintain consistency, and measure results, ensuring content aligns seamlessly with objectives while maximizing impact and audience engagement.

When creating a content calendar, consider integrating thematic and timely content. Align your content with trending topics, industry events, or cultural moments to stay relevant and engaging. In your workflow, implement a feedback loop where analytics inform content adjustments. This ensures your strategy evolves with audience preferences and industry trends. Additionally, incorporate flexibility in your calendar to adapt to unforeseen opportunities or shifts in audience interest. This dynamic approach allows your content to be both strategic and responsive, maximizing impact and sustainability.

Imagine your content calendar as the heartbeat of your strategy. It's vital to keep it dynamic and adaptable. Integrate real-time trends and events to stay relevant. Leverage project management tools like Trello or Asana to enhance collaboration and transparency within your team. A well-oiled workflow is your secret weapon for timely, impactful content.

No te limites a crear un plan editorial de contenido nuevo, eso es lo que hace todo el mundo. Ve más allá y añade en tu plan editorial qué artículos quieres ir retocando, añadiendo (y eliminando) contenido para tener más posibilidades de subir el posicionamiento de los mismos.

I favour an old school approach to content calendar creation. Get everyone together in a room with a whiteboard, pens and post it notes and start mapping out the next 12 months. Then break these down into SMART objectives owned by different team members. It's helpful to see both the big picture and the granular detail at the same time - and ideally in real life (IRL)

In the SEO and UX world, content is the king dressed in customer experience. Use natural language processing tools to fine-tune your content's readability and engagement. Tools like Yoast SEO can guide you in creating content that's not just search engine friendly but also user-centric. Remember, the best SEO strategy is one that wins the heart of both Google and your audience.

A día de hoy, casi todo lo que tiene que ver con UX tiene que ver con SEO de una forma o de la otra, y eso nos viene muy bien, porque los caminos están convergiendo, ahorrándote mucho trabajo. Aquí el reto es escribir para SEO y para el usuario. Otra parte buena es que Google se parece "cada vez más" al usuario.

For SEO, think beyond keywords; focus on topic clusters to build authority around subject areas. Use semantic SEO, considering the intent and context behind searches. This approach aligns with evolving search algorithms that prioritize user intent. For UX, prioritize accessibility and inclusivity. Ensure your content is consumable for all audiences, including those with disabilities. Utilize multimedia formats and interactive elements to enhance engagement. Remember, optimizing for SEO and UX is not a one-time task but a continuous process, adapting to changing algorithms, user behaviors, and technological advancements.

Google are pretty clear that websites that deliver the best possible UX rise to the top of the SERPs yet so many outdated SEO practices still neglect the importance of writing for users not spiders. Flip the script by running surveys, calling customers and incorporating the best elements of UX design into your landing pages. You may find an edge that puts your content ahead of the competition

Drawing on my 7 years as a writer focused on SEO, here are some tips for optimizing content: - Research target keywords and weave them organically into content. - Write compelling SEO titles and meta descriptions. - Include relevant internal links across your content. - Format posts with easy-to-scan headers and bullet points. - Optimize images with alt text and file names. - Check readability scores and simplify the language. - Test content rendering on mobile devices. - Monitor site speed and compression. - Leverage analytics to identify UX pain points. SEO establishes authority while UX creates engagement. Leveraging the two ensures content reaches and resonates with your audience, driving growth over the long haul.

Turn your content into a social butterfly. Embrace platforms like LinkedIn for B2B and Instagram or TikTok for B2C to expand your reach. Experiment with different content formats - be it infographics on Pinterest or podcasts on Spotify. The key is to understand where your audience hangs out and to meet them there. It's not just about being everywhere; it's about being where it matters.

Las redes sociales están muy bien para promocionarte a ti pero, en cuanto pongas un enlace, el algoritmo hará que tengas menos visibilidad. Y, en redes sociales nuevas, como TikTok, olvídate hasta de enlaces. La clave aquí es el email marketing y, si tu proyecto puede tener app móvil para lanzar pushes con sentidiño.

😬 I have observed MOST of my clients forget 𝗟𝗢𝗡𝗚- 𝗧𝗘𝗥𝗠 𝗢𝗣𝗧𝗜𝗠𝗜𝗦𝗔𝗧𝗜𝗢𝗡. ⚡️With 𝗻𝗲𝘄 𝘄𝗲𝗯𝘀𝗶𝘁𝗲𝘀 𝗮𝗻𝗱 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿𝘀 coming every day in every single niche YOU OWN. 🚩Keeping SEO and Content for a one-time ranking strategy is OUTDATED. If you don't want to lose in long run 👇🏻 --> 🌱Keep 𝗣𝗥𝗢𝗩𝗜𝗗𝗜𝗡𝗚 𝗩𝗔𝗟𝗨𝗘 to your audience --> 🌱Let 𝗚𝗢𝗢𝗚𝗟𝗘 know You are SEO efforts --> 🌱Through 𝗥𝗘𝗣𝗨𝗥𝗣𝗢𝗦𝗜𝗡𝗚 & RESHARING Remember SEO is a 𝗹𝗼𝗻𝗴-𝘁𝗲𝗿𝗺 𝗶𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁 with very high returns! 🌸Happy creating🌸

ABC. Always be curious. When it comes to content marketing it's easy to follow a formulaic approach but good content is a craft, so you'll need to think like an artist as well as a data scientist. Therefore, put consistency and creativity at the core of your ongoing plans.

Além da criação dos novos conteúdos, temos sempre que estar atentos nos conteúdos já publicados, para que sempre que necessário sejam atualizados e otimizados.

Siempre. Mejorar tu contenido es mucho más rentable que hacer contenido nuevo. Ponte como objetivo gastar mínimo un 30% del tiempo de escritura en cambiar contenido que ya has publicado. Vas a flipar con los resultados.

Esse ponto é especialmente importante quando o assunto é YMYL (Your Money, Your Life), pois as regulações de órgãos públicos e legislações são fluidas a medida que novas soluções e novas tecnologias. Finanças, por exemplo, tem passado pelo boom das criptos e discussões de longa data, como dividendos em ETFs. Já saúde precisa se regular de acordo com novas decisões jurídicas (envolvendo aborto, por exemplo), novas drogas e novos testes clínicos. Ficar atento a essas regulações é o mais importante para garantir que você atenta ao A de EEAT.

The Evaluation part is crucial in any marketing initiative. Since SEO is not an exact science, evaluating the results and the impact can be the only way to understand the efficiency and profitability of our SEO work. When it comes to content, I recommend looking at both SEO and engagement metrics.

Don't forget to focus on conversions if at least part of your focus is on revenue. Only focusing on awareness? Go crazy for views! But in the case that you don't have endless VC funding, that traffic needs to convert into revenue, so try and make sure that your website is also amazing *after* someone clicks onto it. Just like you wouldn't have an amazing storefront that reeks once you step into the shop.

Here are a few additional tips from my perspective as a content strategist and writer: - Set measurable KPIs and track them religiously. Numbers don't lie. - Maintain an editorial calendar but be nimble to pivot as needed. - Invest in tools like SEO software, Grammarly, and stock photos. - Keep a swipe file of examples from competitors and influencers. - Automate where possible - repurposing, social media, etc. - Tap internal SMEs to create authoritative, unique content. - Take a top-down approach with alignment to business goals. The path to content success requires creativity and consistency. Always focus on serving your audience first and the numbers will follow.

Long term growth is mostly depends on your satisfied customers who can promote your brand for free of cost. Unlike providing generic information, your content strategy should address the challenges of individual needs. One who execute the personalization in his entire marketing strategy can definitely achieve sustainable growth for a long term. Keep in mind, brand like Zomato and swiggy are not just delivery partners. They took the challenges of a customers as an opportunity. Rest is history!

Estrategia y preparación - ejecución ( omnicanalidad y con su coordinación interna transversal ) - Medición de resultados. En esta última parte es extremadamente importante contar con analíticas que nos permitan tomar decisiones, y un sistema de atribución ( si es que queremos también medir eso ) que entre dentro de unos atributos reales y no muy complejos de medir. Setear varios checkpoints de conversión también ayudará a tener un mayor control en las mediciones.