What are the most important metrics to track as a franchise consultant?

1 Client satisfaction

One of the most obvious and essential metrics to track as a franchise consultant is client satisfaction. This reflects how well you meet your clients' expectations, needs, and goals. You can measure client satisfaction through surveys, testimonials, referrals, and repeat business. Client satisfaction can help you build trust, loyalty, and word-of-mouth, as well as identify areas for improvement and feedback.

2 Franchise match rate

Another important metric to track as a franchise consultant is franchise match rate. This measures how often you successfully match your clients with the right franchise opportunities, based on their budget, preferences, skills, and market demand. You can calculate franchise match rate by dividing the number of clients who sign a franchise agreement by the number of clients you work with. Franchise match rate can help you demonstrate your expertise, efficiency, and value proposition, as well as optimize your lead generation and conversion strategies.

3 Revenue per client

Revenue per client is a metric that tracks how much income you generate from each client you work with. You can calculate revenue per client by dividing your total revenue by the number of clients you serve. Revenue per client can help you evaluate your pricing, profitability, and return on investment, as well as set realistic and achievable revenue goals and targets.

4 Cost per acquisition

Cost per acquisition is a metric that tracks how much money you spend to acquire each new client. You can calculate cost per acquisition by dividing your total marketing and sales expenses by the number of new clients you attract. Cost per acquisition can help you monitor your expenses, budget, and cash flow, as well as optimize your marketing and sales channels and tactics.

6 Franchise performance

Franchise performance is a metric that tracks how well the franchises you help your clients acquire perform in terms of sales, profitability, growth, and customer satisfaction. You can measure franchise performance by collecting data from the franchisors, the franchisees, and the customers. Franchise performance can help you validate your recommendations, showcase your results, and generate referrals and testimonials.