What are the most important mobile app marketing skills?

1 User Research

User research is the process of understanding your target audience, their needs, preferences, behaviors, and feedback. It's crucial for developing a user-centric app that solves a real problem and delivers value. User research can help you identify your app's unique selling proposition, define your user personas, validate your assumptions, and test your prototypes. You can use various methods and tools for user research, such as surveys, interviews, analytics, usability testing, and feedback platforms.

2 App Store Optimization

App store optimization (ASO) is the practice of improving your app's visibility and ranking in the app stores, such as Google Play and Apple App Store. It involves optimizing your app's title, description, keywords, screenshots, videos, ratings, and reviews to match the search intent and expectations of your potential users. ASO can help you increase your organic downloads, reduce your acquisition costs, and enhance your brand awareness.

3 Mobile Advertising

Mobile advertising is the use of paid ads to reach and engage your target users on their mobile devices. It can help you drive more traffic, conversions, and revenue for your app. Mobile advertising can take various formats and channels, such as banner ads, video ads, native ads, social media ads, search ads, and in-app ads. You need to know how to plan, create, launch, and measure your mobile ad campaigns, as well as optimize your app's landing page and onboarding process.

4 Growth Hacking

Growth hacking is the process of experimenting with different strategies and tactics to achieve rapid and sustainable growth for your app. It involves finding the most effective ways to acquire, retain, and monetize your users, as well as optimize your app's performance and user experience. Growth hacking can help you leverage your existing resources, data, and networks to achieve your growth goals. You need to know how to use various tools and techniques for growth hacking, such as A/B testing, viral loops, referrals, gamification, and push notifications.

5 Content Marketing

Content marketing is the creation and distribution of valuable, relevant, and consistent content to attract and retain your target users. It can help you establish your app's authority, credibility, and trustworthiness, as well as educate, inform, and entertain your users. Content marketing can include various types of content, such as blog posts, ebooks, podcasts, videos, infographics, webinars, and newsletters. You need to know how to create a content marketing strategy, produce high-quality content, and promote your content across different platforms and channels.

6 Analytics and Reporting

Analytics and reporting are the collection, analysis, and presentation of data related to your app's performance, user behavior, and marketing outcomes. They can help you measure your app's success, identify your strengths and weaknesses, and make informed decisions to improve your app and marketing efforts. You need to know how to use various tools and metrics for analytics and reporting, such as Google Analytics, Firebase, App Annie, and Mixpanel.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?