What are the most important SEO considerations for long-form content?

Keyword Research: Conduct thorough keyword research to identify relevant and high-search-volume keywords related to your long-form content. Integrate target keywords naturally into the content, including in headings, subheadings, and throughout the body. Content Structure: Organize your long-form content with a clear and logical structure, including headers and subheaders. Use descriptive and keyword-rich headings to enhance readability and signal content hierarchy to search engines. Quality and Value: Prioritize high-quality, informative, and valuable content. Search engines favor content that addresses user queries effectively. Provide comprehensive information that answers user questions and solves problems.

Certains sujets ont été vus et revus et pourtant, si vous pensez qu'ils correspondent à une attente ou un besoin de votre public, les traiter a toute sa place. L'important est de se demander en quoi votre approche apporte un éclairage nouveau. Avez-vous des exemples concrets, des études de cas spécifiques ? Revisitez le sujet sous un angle inédit, avec le ton de votre marque. Ne sous-estimez pas la valeur ajoutée de vos contenus pour vos lecteurs :)

Focus on comprehensive topic coverage. Like how Backlinko’s Brian Dean writes: his in-depth guides cover topics A to Z... Make sure your keyword strategy is spot on, using main and related keywords naturally throughout. Also, structure is your best friend. Use headings and subheadings to break up text. It helps Google understand your content better, and it’s easier for readers to digest. And don't forget about internal linking. It’s like leaving breadcrumbs that lead users (and search engines) through your website, increasing engagement and time spent on your site. With more people browsing on their phones, your long-form content needs to be as readable on a small screen as it is on a desktop.

📌 Keyword research and after that ensure to answer people’s questions (not what you think). Questions users have actually asked Google frequently on that topic! That’s my best advice. 📌 However, if the copy focuses on your business and customers, do the same but emphasise your customers’ concerns. Tackle as many as you can.

Pour un contenu long, le titre peut également indiquer sa profondeur ; par exemple, le lecteur recherchant un guide détaillé s'attend à un traitement exhaustif du sujet, différent d'une brève ou d'une actu. Dès lors qu’on va employer les termes “guide”, “étude de cas”, “tout ce que vous devez savoir”, “les 20 meilleurs conseils”, le lecteur sait qu’il va s’engager dans une lecture longue et détaillée. Pour éviter les expressions surutilisées comme "guide ultime", etc, privilégiez les termes spécifiques qui reflètent la valeur ajoutée de votre contenu. C'est tout le challenge du titre (et bien sur, inclure le mot-clé principal, c'est important pour renseigner immédiatement le lecteur sur le sujet) !

A few things are, in my view, critical for a headline or title to achieve two goals: 1) catch the attention of online users and 2) be noticed by Google and other search engines for ranking. These are: Use the keyword in the title, the title must not be too long (then Google will truncate it), it should be crafted to catch the attention of online users - and still, after all of this, sounds natural.

The beauty of long-form content is the ability to give a complete overview of a complicated topic. A more nuanced outlook is more persuasive as well as informative. The problem? It's not how real users search. Your target customer isn't searching 'get mortgage' or 'boiler', they're looking for specific terms like 'best mortgage rates uk'. Structuring your article around these long-tail queries allows you to capture this search traffic, as well as make your article immediately useful to these users. When doing your keyword research, look for common search questions and then use these as section subheadings. Not only are you more likely to rank for these searches, but users can jump right to the info they're looking for.

The text discusses the SEO considerations for creating long-form content. It emphasizes the importance of keyword research, content structure, quality, internal and external linking, meta tags, social media promotion, and monitoring and analyzing the performance of the content. By following these considerations, businesses can create high-quality, informative, and engaging long-form content that ranks well in search engines and attracts a wider audience.

Keywords are important, but boring content gets zero clicks. This! "Stuffing" keywords can be such a turn-off. I try to use synonyms and related terms to keep things interesting.

Ne pas abuser des liens externes sinon on va perdre son "jus de lien" :) Concernant les liens internes, moins il y en a dans le texte et plus la valeur du lien augmente. Pour avoir une bonne stratégie de maillage interne, privilégier les pages de haut rang sur votre site (par exemple, une page de services relative à une des prestations que vous proposez et souhaitez vendre).

Incorporate keywords into headings, subheadings, and the body of your content, but do so in a way that flows and feels natural to the reader. Whilst keywords are important, providing quality, value-packed content should be the priority. There’s no point ranking high for a set phrase, if people are just going to click off your site due to the poor quality (besides the bounce rate will then affect your position in search results anyway.) Use synonyms and related terms (LSI) so you don’t sound like you are just repeating the same phrase over and over again. Not only will this help your SEO, but it will make your copywriting easier to read and more effective.

Pour un contenu long, le danger est parfois la suroptimisation. Même si on va placer le mot-clé principal en priorité dans les Hn et de manière stratégique dans le texte, il faut aussi viser un équilibre avec un vocabulaire riche et varié, pour couvrir le sujet de manière exhaustive. J'utilise l'outil YourtextGuru pour comparer mon texte à celui des concurrents et ajuster les mots-clés en conséquence et j'en suis plutôt satisfaite.

I think on page SEO of your content is the best way to rank your long form content. If you make sure to add your primary keyword in heading, meta description, 1st line of content, in h2, h3 and naturally throughout your content, chances of your content to maintain a high ranking position in Google increases.

You gotta think beyond traditional SEO metrics and focus on creating content that users love to interact with. Instead of stuffing keywords awkwardly into your paragraphs, prioritize readability and clarity. Break up your content with subheadings, bullet points, and visuals to enhance readability and keep readers engaged.

While incorporating keywords is important, we must keep the readability factor in mind. Besides, creating a strong connection with the target audience by focusing on their specific but frequently occurring pain points pays off a lot. In short, writing for users should be the primary objective.

Depending on the topic, you might add images, infographics, graphs, and charts to break up a wall of text and make it easier on the reader's eyes. If you use images of any kind, remember: 1. Always add a descriptive alternative text. Will help search engines and screen readers alike. 2. Text embedded on images may not help with SEO, even though most search engines can extract text from images to display on search. Don't rely on the text on the image too much. 3. Make sure image filenames are contextual and descriptive. Go for "product-screenshot.jpg" rather than "screenshot-2024-05-07-at-9.14.53 pm.jpg". 4. Optimise images for smaller screen sizes as well.

Two things for consideration: Take note of Google's increasing emphasis on EEAT, which is designed to create trust. Online users will engage with content they trust. And secondly, the actions Google is taking (based on the March 2024 update) on SPAM (and what is classified as SPAM) and AI-generated content