What product vision frameworks do you use? **Note: The output has been corrected.**?

Product Vision Canvas is a great 1 pager. Simple format of 4 sections. Best used for alignment and stakeholder engagement. 1. Target Audience: These are not personas of your customers. Keep it generalized with Age, Geography, interests. Example Female Home Decor Enthusiasts. 2. Needs: These are Problems or desires your Target Audience is looking for. Be specific with a Problem statement like “Target Audience need a convenient delivery tracking”. 3. Product: Explain the product in one liner statement. Explain product features, functionality offered, delivery mechanism online, on-device etc. 4. Value Proposition: Explain what unique benefits, competitive advantage and what value it can bring to customer. Emotional appeal of product.

Clarify Your Vision: 🌟 The Vision Canvas is an essential tool that helps streamline your product vision. It focuses on four main areas: Target Group, Needs, Product, and Value Proposition. This ensures that your vision is both clear and actionable. 💡 Align Your Team: 🎯 By using the Vision Canvas, you ensure that everyone in your team is on the same page. This alignment is crucial for effective collaboration and coherent decision-making throughout the product development process. 🌳 Stay Focused: 🛠 The structured format helps prevent scope creep and overengineering by keeping the focus on the core aspects of your product vision. This way, you can deliver a product that truly meets user needs. 🚀

1. Modelo "Para... Que... O... Que..." Essa estrutura ajuda a definir o público-alvo, a necessidade que o produto atende, a categoria do produto e seu diferencial. Exemplo: Para pequenas empresas Que precisam de uma solução simples para gerenciar suas finanças O FinTrack é um software de contabilidade Que oferece uma interface intuitiva e suporte dedicado, ao contrário de soluções complexas no mercado.

Product Vision Board is Motivational Artifact per my experience. Usually a poster or digital board for teams. 1. Vision Statement is a key component. Make sure it’s an inspiring statement and encapsulates overarching goal of product. Answer key questions: “Why are we building the product?” and “What is the problem to be solved. 2. Target Group: Customer groups who will use product. Explain Target Group’s behavior and motivations. These can help in building personas. 3. Business Goals: Outline the desired outcome of product. Make sure its outcome driven and avoid outputs. Consider it business goals should be measurable. Should act as guidance to decision making and help in prioritization.

The Product Vision Board helps create and validate your product vision. 📝 It consists of three sections: Vision, Target Group, and Business Goals. Answering key questions helps align your product vision with customer needs and business objectives. Using a Product Vision Board can be highly motivational. 🌟 It becomes a visual representation that inspires and guides your team, providing clarity and focus. In my experience, this tool is invaluable for ensuring that your vision is not only aspirational but also grounded in practical, measurable business goals. 📈

Product Vision Box is a fun way to have to create alignment in teams. Its interesting to have your team write down on six sides of a physical box. Keep it on their desks to just hand over to a new team member who walks in. Just hand over to a new team member and you can share overview of product. Depending on product you are building just have fun and add details. We can do following but change it according to product: 1. Product Name: a catchy description, print of product User interface 2. Detailed Description: With list of features, images of customer from target audience. 3. Marketing Messages 4. Additional Features 5. Quotes from customer problem statements.

The Product Vision Box is a creative way to communicate your product vision. 📦 Create a mock-up of a physical box, designing the front, back, and sides with catchy headlines, images, and text that convey your product's value and benefits. This approach makes the vision tangible and relatable, engaging your team's imagination. 🎨 It helps everyone visualize how to sell the product to customers and differentiate it in the market. In my experience, the Product Vision Box fosters creativity and collaboration, making the vision more compelling and memorable. 🌟

Vision Statement should be concise and aspirational. It should be the ideal future your product is targeting. Don’t limit it with current constraints or capabilities. Think of following when crafting your Vision Statement: Impact, Inspirational language, aligned with strategic goals. Share it as much as possible to align what future you are targeting. My favorite Vision statements: Tesla: “To accelerate the world's transition to sustainable energy.” Meta: “To give people the power to build community and bring the world closer together.” Marty Cagan explains it the best: “”"The vision describes why we are doing this, what we are trying to achieve, and how we will know if we get there."

The Product Vision Statement is a concise sentence summarizing your product vision. ✍️ Use a simple formula: For (target group) who (have a certain need), the (product name) is a (product category) that (provides a certain benefit). Crafting a vision statement helps capture the essence of your product vision. 🧭 It should be clear, memorable, and inspiring, providing direction for your team and stakeholders. In my experience, a strong vision statement is a powerful tool for aligning efforts and maintaining focus on the ultimate goal. 🚀

In shaping a product vision roadmap, consider diverse frameworks such as the Three Horizons Model for balancing short and long-term goals, the North Star Framework to provide a clear guiding vision, and the Jobs To Be Done approach for understanding customer needs. Lean Product and Lean Startup methodologies emphasize iterative learning, while Design Thinking promotes a user-centric approach. OKRs establish measurable objectives, and the Business Model Canvas visualizes key business components. SWOT Analysis helps identify internal and external influences. Tailor the chosen framework to the product's context, market dynamics, and organizational goals to ensure alignment and a shared vision within the team.

My experience with Product Vision Roadmap has evolved as I worked on long term vision products. Key lessons learned: 1. Avoid adding exact timelines in Roadmap: Consider NOW, NEXT and LATER Approach. Helps in committing to exact quarter and months for your features as this will limit product to improvise in increments 2. Avoid getting over ambitious. Balance Aspirations and Attainability 3. “Prioritization framework” method should be defined.

Understand your company’s landscape of method and tools. Avoid using Vision Tools that are not understood by rest of company departments and leadership. Consider the existing method and craft it accordingly. Vision should bring alignment but also it should evolve. Being flexible is also important and communicated. Don’t ignore feedback you get on your Vision.