What skills can you learn from a self-paced digital marketing course?

1 SEO Basics

SEO stands for search engine optimization, which is the process of improving your website's visibility and relevance for search engines and users. SEO skills can help you attract more organic traffic, increase your brand awareness, and optimize your conversions. A self-paced digital marketing course can teach you the fundamentals of SEO, such as keyword research, on-page optimization, off-page optimization, technical SEO, and SEO analytics. You can also learn how to use various tools and platforms to perform SEO audits, monitor your rankings, and measure your results.

2 Content Marketing

Content marketing is the creation and distribution of valuable, relevant, and engaging content for your target audience. Content marketing skills can help you build trust, loyalty, and authority with your potential and existing customers, as well as generate leads and sales. A self-paced digital marketing course can teach you how to plan, produce, and promote different types of content, such as blog posts, ebooks, videos, podcasts, infographics, and social media posts. You can also learn how to use content management systems, content marketing tools, and content analytics to manage and optimize your content strategy.

3 Social Media Marketing

Social media marketing is the use of social media platforms and networks to connect with your audience, grow your brand, and drive your business objectives. Social media marketing skills can help you increase your reach, engagement, and conversions, as well as monitor and respond to your online reputation. A self-paced digital marketing course can teach you how to choose the right social media channels for your niche, create and share compelling content, interact with your followers, and run effective social media campaigns. You can also learn how to use social media management tools, social media advertising tools, and social media analytics to optimize your social media performance.

4 Email Marketing

Email marketing is the use of email to communicate with your audience, deliver value, and persuade them to take action. Email marketing skills can help you build and nurture your email list, segment and personalize your email messages, and increase your open, click, and conversion rates. A self-paced digital marketing course can teach you how to design, write, and test different types of email, such as newsletters, promotional emails, welcome emails, and transactional emails. You can also learn how to use email marketing tools, email marketing platforms, and email marketing metrics to automate and measure your email marketing campaigns.

5 Web Analytics

Web analytics is the collection, analysis, and reporting of web data to understand and improve your website's performance and user behavior. Web analytics skills can help you track and evaluate your digital marketing efforts, identify and solve problems, and make data-driven decisions. A self-paced digital marketing course can teach you how to use web analytics tools, such as Google Analytics, to set up and configure your web analytics account, define and measure your key performance indicators, and generate and interpret web analytics reports.

6 Digital Marketing Strategy

Digital marketing strategy is the process of defining and executing your digital marketing goals, plans, and actions. Digital marketing strategy skills can help you align your digital marketing activities with your business objectives, budget, and resources, as well as adapt to changing market conditions and customer needs. A self-paced digital marketing course can teach you how to conduct a digital marketing audit, research your target market and competitors, formulate your digital marketing mix, and implement and evaluate your digital marketing tactics.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?