What are some best practices for writing non-discriminatory rental ads?

1 Use neutral and factual language

The first rule of thumb is to avoid using any words or phrases that imply a preference or a limitation based on protected characteristics, such as race, color, religion, national origin, sex, disability, or familial status. For example, don't say "no pets" if you mean "no dogs", as this could exclude people with service animals. Don't say "ideal for singles" or "perfect for families", as this could imply a preference for marital or parental status. Instead, focus on the features and amenities of the property, such as the size, location, price, utilities, appliances, and parking.

2 Highlight accessibility and inclusivity

Another way to write non-discriminatory rental ads is to emphasize the accessibility and inclusivity of your property and community. For example, you can mention if your property is wheelchair-friendly, has ramps, elevators, or grab bars. You can also mention if your property is close to public transportation, schools, parks, or places of worship. You can also state that you welcome applicants from all backgrounds and cultures, and that you follow the fair housing laws and guidelines.

3 Use photos and videos wisely

Photos and videos can be a great way to showcase your property and attract potential tenants. However, you need to be careful not to use photos or videos that show people who belong to a certain protected class, as this could imply a preference or a discrimination. For example, don't use photos or videos that show only white people, only men, only couples, or only children. Instead, use photos or videos that show the property itself, or use generic or diverse stock images if you need to show people.

4 Review your ad before posting

Before you post your rental ad, make sure you review it for any possible errors or violations. You can use online tools or checklists to scan your ad for any discriminatory words or phrases. You can also ask someone else to read your ad and give you feedback. If you are unsure about the legality or appropriateness of your ad, you can consult a lawyer or a fair housing expert.

5 Respond to inquiries promptly and professionally

The last step of writing non-discriminatory rental ads is to respond to inquiries promptly and professionally. You should treat all applicants equally and fairly, regardless of their protected characteristics. You should not ask any questions or make any comments that are related to their race, color, religion, national origin, sex, disability, or familial status. You should also keep a record of all your communications and interactions with applicants, in case you need to prove your compliance with the fair housing laws.

Writing non-discriminatory rental ads is not only a legal obligation, but also a good business practice. By following these best practices, you can avoid potential lawsuits, attract qualified and diverse tenants, and create a positive reputation for yourself as a landlord.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?