What are some common mistakes to avoid when designing and placing your CTA buttons?

2 Vague or weak copy

Another key factor of a CTA button is its copy, or the text that tells your visitors what to do and why. However, some CTA buttons have vague or weak copy that does not convey a clear value proposition or a sense of urgency. For example, "Click here" or "Submit" are too generic and do not tell your visitors what they will get or why they should act now. To avoid this mistake, you need to use specific, action-oriented, and benefit-driven words that motivate your visitors to take the next step. For example, "Get your free trial now" or "Buy now and save 20%" are more compelling and effective.

3 Wrong size or shape

Another aspect of a CTA button that can affect its performance is its size or shape. Some CTA buttons are either too small or too large, making them hard to notice or click. Similarly, some CTA buttons have odd or irregular shapes that do not fit the standard conventions or expectations of web design. For example, a circular or diagonal button might look creative, but it might also confuse or distract your visitors. To avoid this mistake, you need to use a size and shape that is proportional to your page and consistent with your design. You can use tools like Button Optimizer or Da Button Factory to create and customize your CTA buttons.

4 Too many or too few

Another common mistake that can hurt your conversion rate is having too many or too few CTA buttons on your page. Having too many CTA buttons can overwhelm or confuse your visitors, making them unsure of what action to take or where to go. Having too few CTA buttons can make your page look incomplete or unprofessional, making your visitors doubt your credibility or authority. To avoid this mistake, you need to balance the quantity and quality of your CTA buttons, and make sure they align with your page's goal and user's journey. You can use tools like Hotjar or Crazy Egg to analyze your page's heatmaps and click patterns, and optimize your CTA placement and frequency.

5 No testing or optimization

The last mistake that can cost you conversions is not testing or optimizing your CTA buttons. Even if you follow the best practices and avoid the previous mistakes, you still need to test and optimize your CTA buttons to see what works best for your audience and your offer. Different colors, copy, sizes, shapes, and placements can have different impacts on your conversion rate, depending on various factors such as your industry, niche, product, or traffic source. To avoid this mistake, you need to use tools like Google Optimize or Optimizely to run A/B tests or multivariate tests on your CTA buttons, and measure and improve their performance.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?