What are some of the common pitfalls or mistakes to avoid when using urgency in testimonials?
Urgency is a powerful persuasion technique that can motivate your prospects to take action quickly. It creates a sense of scarcity, fear of missing out, or limited time offer that appeals to their emotions and rationality. However, using urgency in testimonials can also backfire if you make some common pitfalls or mistakes. In this article, you will learn what they are and how to avoid them.