What are some creative ways to cross-merchandise your products using packaging?

3 Include samples

A third way to cross-merchandise your products using packaging is to include samples of other products in your packaging. Samples are small portions or pieces of products that customers can try before they buy. By including samples of other products in your packaging, you can introduce customers to new or different products that they might not have considered before, and also create a sense of value and generosity. For example, you can include a sample of a shampoo in the packaging of a conditioner, a sample of a lotion in the packaging of a soap, or a sample of a snack in the packaging of a drink. Samples can help customers discover and appreciate your products, and also encourage them to buy more or repeat purchases.

4 Use storytelling

A fourth way to cross-merchandise your products using packaging is to use storytelling. Storytelling means using words, images, or symbols to convey a narrative or a message that relates to your products, your brand, or your customers. By using storytelling in your packaging, you can create a connection and an emotional response with your customers, and also differentiate your products from the competition. For example, you can use storytelling in your packaging to highlight the origin, the quality, the impact, or the purpose of your products, or to showcase the personality, the lifestyle, or the values of your customers. Storytelling can help customers identify and remember your products, and also inspire them to buy more or share your products with others.

5 Use humor

A fifth way to cross-merchandise your products using packaging is to use humor. Humor means using words, images, or symbols to make your customers laugh, smile, or feel amused. By using humor in your packaging, you can capture your customers' attention, and also create a positive and memorable impression of your products. For example, you can use humor in your packaging to make a joke, a pun, a reference, or a compliment that relates to your products, your brand, or your customers. Humor can help customers enjoy and relate to your products, and also motivate them to buy more or recommend your products to others.

6 Use cross-sell labels

A sixth way to cross-merchandise your products using packaging is to use cross-sell labels. Cross-sell labels are stickers, tags, or badges that you can attach to your packaging to suggest other products that customers can buy along with the product they are holding. For example, you can use cross-sell labels to recommend products that are frequently bought together, such as bread and butter, or products that are part of a collection, such as books or movies. Cross-sell labels can help customers find and choose the products they need or want, and also increase your average order value and customer loyalty.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?