What are some creative ways to generate content topics for different industries and niches?

Tools zur Keyword-Recherche sind für Content-Vermarkter unverzichtbar, da sie tiefe Einblicke in das Verhalten und die Sprache der Zielgruppe bieten. Die BESTE Keyword-Recherche bekommst Du bei Neil Patels 'Answer The Public' – dort werden echte Suchanfragen richtiger Menschen ausgewertet. KI kann eben doch nicht alles. 🤖

→ Usa herramientas como Google Keyword Planner, Semrush o Ahrefs para descubrir palabras clave relevantes en tu nicho. → Busca palabras clave con alto volumen de búsqueda y baja competencia. → Explora las tendencias de búsqueda para identificar temas emergentes.

This is key. If your content is web-based then you need people to find it on Google. That doesn't mean that keywords are everything but answering questions people are actually searching for is the strong foundation you need to build to then be able to branch off into deeper content.

Keyword research tools are a gold mine not just for SEO but for sparking content ideas. Exploring tools like Google Keyword Planner, Ubersuggest, SEMrush, and Ahrefs can unveil what your audience searches for, the questions they ask, and the language they use. This insight is crucial for crafting content that resonates. You'll find not only high-volume keywords but also long-tail phrases and related terms, giving your content depth and variety. This approach ensures you're answering real questions and tapping into the conversation your potential customers are already having.

As per my rich years of experience in content writing across various industries, I've discovered that - researching trending topics, - conducting surveys or polls within specific niches, - analyzing competitors' content strategies, and - leveraging customer feedback are effective methods. Additionally, brainstorming sessions with colleagues, staying updated on industry news and developments, and exploring unconventional angles can spark fresh ideas. These approaches ensure a continuous flow of engaging and relevant content for diverse audiences.

One of the best ways to use trends and news is to be the newsmaker. If you have experience or knowledge about a specific topic or industry, I recommend using HARO (Help A Reporter Out) as a resource to be the credible professional voice that others will read, quote, and follow. It's free, it's easy and puts you and your skills and knowledge front and center.

Die Beobachtung von Branchentrends und Nachrichten bietet nicht nur Futter für die Erstellung von Inhalten, sondern positioniert Sie auch als Vordenker. Indem du aktuelle Ereignisse analysierst und kommentierst, kannst du dein Fachwissen unter Beweis stellen und dein Publikum bei Laune halten. Wo? Natürlich auf LinkedIn. 🤖

Google Trends and especially Google Alerts, paired with Google News are great resources, not only for SEO, but for content marketing. If you're on the pulse with breaking, relevant, and engaging news in your industry and niche - you can quickly create hot takes, especially on controversial or high-talking point, topics that gain you an incredible amount of visibility. The knock on effect when you pair rapidly released, high value, trending/topical content on social for social signal benefit to long term SEO and organic visibility is often a neglected and powerful tool for both immediate and long term gain.

Generating content topics for various industries and niches involves several creative approaches. One effective method is to review and follow industry trends closely, keeping an eye on emerging topics, innovations, and challenges within the field. Conducting competitor analysis and audience research can also provide valuable insights into popular topics and areas of interest. Additionally, brainstorming sessions with team members and engaging with your audience through surveys or social media can uncover unique content ideas. Collaborating with industry experts or influencers can further enrich your content strategy by offering diverse perspectives and expertise.

I find topicality can be helpful, especially if there's something making big news in your industry. So being nimble and able to move fast to jump on a piece of news can definitely reap rewards. I'm less enthralled with trends as brands can get blown about in the wind and lose distinctiveness by following them.

Analyzing the competition's content is a fantastic way to understand what is performing well in the market. Alternatively, reviewing this content can also show you what isn't performing well. Here are a few things to pay attention to in your competitive analysis when it comes to video content: -Pay attention to the 'hook' at the beginning of the video. Does it capture your attention? -How long are video intros? -How many transitions are used in each video? -Are additional graphics/sound effects used? When looking for new ideas, it is important to reverse engineer success. Look for clues to understand what makes a video successful and also what causes a video to get lost in the crowd.

→ Revisa el contenido que publican tus competidores en sus blogs, redes sociales y sitios web. → Identifica sus temas más populares y exitosos. → Busca oportunidades para crear contenido similar pero mejor.

Die Analyse der Inhalte von Mitbewerbern ist ein strategischer Zug im Content Marketing. Ein hilfreiches Werkzeug, um die BESTEN Beiträge einer Person zu filtern, ist einerseits die 'Featured' Sektion auf der Profilseite und … psst … die Extension 'Kleo' im Chrome Store. Nicht weitersagen! 🤖

Competitor? Think about which successful elements the best have: I did see this interview with MrBeast, where he got asked, how he got so big on YouTube. Answer: 1. Do something unique, no one has done before 2. Make every content piece so good, that people want to see every other content you did My personal thought: Create the perfect content for the platform / user.

You can also analyze the bad reviews your competitors have received. That's where you'll see what your potential clients truly care about.

After over 10 years in content marketing....THIS IS THE BEST way to get solid content topics. Honestly, asking my audience what their top challenges are, and using that to build the journey of internal questions they need to answer, has been one of the biggest things for my clients and myself even. It lets you know what content is needed to help them buy, and the audience spoon feeds it to you.

Depending on relevance, if you're a product or service based business - always build a repository of objections to purchase, and frequently asked questions received over email, chat and calls. These are your audiences challenges and obstacles preventing them from buying. Rather than always answering them one at a time, build content pieces of video and long form/short form responses that your repurpose on social media (resolving your audience challenges before they even crop up) AND allowing you to link back out to them as ever green content, even republishing them on your website for ever green content. Your audience is already telling you what you need to help them with, to get them over the line. It's one of your greatest assets.

First things first, chat with your audience. Ask them what grabs their attention, what topics are no-gos, and how they like their content served. Knowing this sets the stage for everything else you plan to do. It's like getting the ingredients right before you start cooking a meal.

These days, there's more opportunities than ever to create never ending, content ideation, faster & quicker than ever before by making use of new technologies. By knowing and defining your ICP clearly as a starting point, you can hack your way to pillar and sub topics within your niche by deploying tools such as AlsoAsked as well as other SEO tools that you repurpose for content. By bringing in a batch list of topic ideas with associated sub-topics, you can then feed this into ChatGPT with a carefully crafted chain of prompts to ideate further and expand creatively on the base topics of relevance, to give unique and interesting 'spins' on your topic lists, allowing you to then maximise your creative output in ways you never imagined before.

Content from a variety of angles across multiple touch points is helpful. Attack all the ways the audience might find their way into your content based on channel and nuance. Has the knock-on brand building effect of feeling like you're everywhere - which is good for salience.

Another way is to do testing: A/B test different content formats, topics, headlines, and CTAs within each niche to identify what resonates best with your audience. Continuously optimize content based on insights gained from testing, analytics, and user feedback to improve engagement and conversion rates.

If you start with video as a cornerstone baseline it allows you to generate a plethora of content for rapid deployment rather than starting always from scratch with each content type. From long form content, you can splice it down into short form 'shorts' for multiple platforms, extract audio for relevant podcast style content, take AI generated transcripts for both long form and short form copy (then further chop and spin that with AI). In fact AI tools now, can benefit you by chopping, editing, and repurposing video content into new dynamics that would have taken previously a long time. With still from video, and transcripts, you can even manually or with AI create carousels, and supporting static image content to accompany any captions.

One can also collaborate with the Industry experts, influencers, or thought leaders within each industry to provide unique insights, and authority to the content.

Para generar temas de contenido creativos, sigue estos pasos: Utiliza Google Trends para identificar tendencias en tu industria. Escucha a tu audiencia en redes sociales y foros para descubrir sus dudas. Analiza el contenido popular de tus competidores para inspirarte. Comparte historias de éxito y estudios de caso que demuestren el valor de tus productos. Fomenta el contenido generado por el usuario, creando comunidad. Experimenta con distintos formatos como podcasts y infografías para ofrecer nuevas perspectivas. Asegúrate de que tu contenido sea relevante, valioso y original, alineado con los objetivos de tu marca.

Podcasts and video interviews, or even written questions/answers with known authorities, leaders and influencers in the space/niche you/your brand operate in, allow you to quickly generate a ton of video/audio/written and visual media content for distribution extremely quickly, and of high-value, with very little effort or input, whilst also pairing you with their audience, and causing audience transfusion from their followers to yours - which make it a very powerful time-saving, high value, winning strategy to consider.

Brainstorm pain points, aspirations, and trends relevant to each niche. Analyze competitor content for gaps and opportunities. Engage with your audience to uncover their burning questions. These strategies can spark fresh, valuable content ideas tailored to your target market.

Create story banks. I have introduced something for onboarding my 1:1 clients and it is a session where we get to know each other but also I ask about their last 5, 10, 15 years. We build stories that can help with the content and ideas. This makes for ENDLESS content!