What are some effective ways to handle client contact with varying levels of industry involvement?

2 The hands-off client

The hands-off client is less involved in the industry and wants to delegate most of the work to you. They may not have a clear vision, goal, or strategy for your project, and they may not be interested in the details or the process. To handle this type of client, you need to be consultative, strategic, and results-oriented. You should help them define their objectives, expectations, and success criteria upfront. You should also provide them with a clear plan, timeline, and budget for your work. You should focus on delivering high-quality outcomes and demonstrating the value and impact of your work. Finally, you should limit your communication to the essential information and avoid overwhelming them with technical jargon or unnecessary details.

3 The expert client

The expert client is very knowledgeable and experienced in the industry and has a strong opinion and vision for your project. They may have high standards, expectations, and demands that they want you to meet or exceed. They may also challenge your ideas, methods, or solutions. To handle this type of client, you need to be confident, respectful, and collaborative. You should show that you understand their goals, challenges, and preferences. You should also showcase your own expertise, skills, and value proposition. You should communicate clearly, concisely, and professionally, and avoid making assumptions or generalizations. Finally, you should seek their feedback, input, and approval at key stages of your work, and be open to constructive criticism and suggestions.

4 The novice client

The novice client is new to the industry and lacks the knowledge, experience, or confidence to make informed decisions or provide clear direction for your project. They may have unrealistic expectations, vague requirements, or frequent changes that they want you to accommodate. They may also need more guidance, education, or support from you. To handle this type of client, you need to be patient, empathetic, and educational. You should help them understand the industry, the market, and the best practices for your project. You should also simplify your language, use examples, and avoid acronyms or technical terms. You should set clear expectations, boundaries, and roles for your work, and provide them with a roadmap, milestones, and deliverables. Finally, you should check in with them regularly, answer their questions, and reassure them of your progress and quality.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?