What are some effective ways to re-engage cold or unresponsive leads?

One strategy I like to use is to group potential clients and leads into groups that like a specific feature of a product or service. That way you get really good about talking on one feature and can sell that one feature really well to people who are in need of that feature. Then you can move on to the next feature and the next group of leads. An example of this is for painting customers, I would sell features and benefits of an exterior painting job for half of the year to people who needed the outside of their home painted. I would then shift to selling interior paint projects to people who wanted an accent wall in their bedroom or to repaint their hallway.

Personalized Follow-ups: Tailor your messages to their interests. Value-Driven Content: Share relevant and valuable information. Special Incentives: Provide exclusive offers or discounts. Multichannel Approach: Reach out through various channels. Timing Adjustments: Contact them when they're most active. Seek Feedback: Inquire about their preferences and concerns. Interactive Content: Use polls or quizzes to engage. Persistence with value is key in re-engaging cold leads.

Effective ways to re-engage cold or unresponsive leads are: • Reexamine the data associated with the leads and try to find the reasons why they went cold. • Use a multichannel reengagement strategy that involves sending two or three messages at the same time • Be helpful and provide value to the leads by offering them useful information • Create a sense of urgency or scarcity by highlighting limited-time offers, exclusive opportunities, or potential losses • Experiment with different variables, such as subject lines, email bodies, call timings, or value propositions

Times change and people's opinion also changes. They may have had a bad taste in their mouth the first time you speak to them, but then you can come back on a better day or a better time or a better season to reignite their curiosity in your product or service.

I find that using multiple channels of marketing helps make for an easier sale. If a client sees your ad on facebook, instagram, Pinterest, LinkedIn and in print ads around town, half of your job is already done. They know who you are, there is some level of Social proof, and they know what you do and what you offer. Next is just the sales person closing the deal.

I find that the lower 20% of my leads have forgotten about me as much as I have forgotten about them. When I realized that I've neglected them, I tried to reach out and say something like "I don't want you to be left behind in this offer." That helps a lot.

I study found that 89% of people are willing to give feedback, but less than 11% of sales people ask for it. It's just like a referral, you will not get it if you don't ask. And you will not improve or close many more deals unless you ask.