What are some free SEO copywriting tools and resources to help you rank higher on Google?

If you want to write engaging and effective content for your website, blog, or social media, you need to optimize it for search engines. SEO copywriting is the art and science of creating content that matches the intent and expectations of your target audience, while also following the best practices and guidelines of Google and other search engines. SEO copywriting can help you rank higher on Google, drive more organic traffic, and increase your conversions and sales. But how do you learn and apply SEO copywriting skills without spending a fortune on courses, tools, or agencies? In this article, we will share some free SEO copywriting tools and resources that you can use to improve your content and boost your rankings.

1 Keyword Research Tools

One of the most important aspects of SEO copywriting is choosing the right keywords for your content. Keywords are the words and phrases that your potential customers use to search for your products, services, or information. You need to use keywords that are relevant, popular, and profitable for your niche and goals. To find and analyze keywords, you can use free tools such as Google Keyword Planner, Ubersuggest, or AnswerThePublic. These tools can help you generate keyword ideas, check their search volume, difficulty, and competition, and discover related keywords, questions, and topics.

Add your perspective

Aishwarya Pillai
Report contribution
Google Analytics and Google Search Console are the best tools for keyword research. Console Insights can tell you which content is working for you or for which keywords your content is getting ranked. Google Trends can also be used for experimentation, but I would keep it as the last option. Google suggestions (that come in the search box) and LSI can also be used for keyword research, making your content more user-generated.

Like

Load more contributions

2 Content Writing Tools

Once you have your keywords, you need to write content that is clear, concise, and compelling. You need to use your keywords naturally and strategically, without overstuffing or spamming them. You also need to follow a logical structure, use headings and subheadings, and break up your text with paragraphs, lists, and images. To help you write better content, you can use free tools such as Hemingway Editor, Grammarly, or CoSchedule Headline Analyzer. These tools can help you improve your readability, grammar, spelling, and punctuation, and craft catchy and SEO-friendly headlines.

Add your perspective

Akin Coward

SEO Specialist | Digital Marketing Consultant | WordPress Designer | Athlete
Report contribution
Incorporating free AI copywriting tools, such as Botowski and ChatGPT, can enhance content creation efficiency, ideation, and polishing without breaking the bank. However, it's crucial to acknowledge that using AI for content writing and optimization, has its pros and cons. While it can increase workflow efficiency, it's not perfect and may require human editing to ensure accuracy and coherence. This combination of AI assistance and human touch ensures a balanced approach to SEO copywriting that maximizes cost-effectiveness and quality.

Like
Aishwarya Pillai
Report contribution
There are many AI tools available for content, like Essai.pro, Copy.ai, and Ahrefs AI writing tools, that can help you generate quality content. But again, I personally won't advise you to depend on AI to write content blindly. No matter what, human intervention is important for creating unique content. Always remember that, in the end, it's the unique content that ranks.

Like

Load more contributions

3 Content Optimization Tools

After you write your content, you need to optimize it for SEO. You need to make sure that your content matches the search intent of your keywords, that it covers the main points and subtopics that your audience expects, and that it follows the SEO best practices for on-page elements, such as title tags, meta descriptions, URLs, and internal links. To help you optimize your content, you can use free tools such as Yoast SEO, Rank Math, or SEOPress. These tools can help you check and improve your SEO score, get suggestions and feedback on your content, and monitor your performance and rankings.

Add your perspective

Aishwarya Pillai
Report contribution
Content optimization goes beyond keywords or meta tags. You need to check for 1. Under or over-optimized headings 2. Readability 3. Quality content and Content flow 4. Content formatting I find Google Bard to BingAI best for the job. Also, you can even use Grammarly or LanguageTool to look for readability factor and plagiarism. Keeping a check on plagiarism will keep your content unique.

Like
Trishla Magoo

Experienced Content Writer | SEO & Social Media Expert | Crafting Unique, Engaging Content for Digital Platforms | B2B/B2C Specialist
Report contribution
Optimizing content post-writing is key in the digital landscape. Aligning with search intent and relevant keywords targets the right audience. Incorporating resonant key points and subtopics tailors the experience. On-page SEO elements boost visibility and engagement. Tools like Yoast SEO, Rank Math, and SEOPress serve as vital aids, providing insights, suggestions, and performance metrics. Leveraging these tools isn't just about optimizing content; it's about connecting content with the audience, enhancing visibility, and maximizing impact.

Like

Load more contributions

4 Content Marketing Tools

Finally, you need to promote and distribute your content to reach and attract more visitors. You need to share your content on social media platforms, such as Facebook, Twitter, or LinkedIn, where your audience hangs out. You also need to build relationships and links with other websites, blogs, or influencers in your niche, who can amplify your content and authority. To help you market your content, you can use free tools such as Buffer, Hootsuite, or BuzzSumo. These tools can help you schedule and manage your social media posts, analyze your engagement and reach, and find and connect with relevant and popular content and influencers.

Add your perspective

Aishwarya Pillai
(edited)
Report contribution
For maximum exposure, you can go for sites like Quora or Reddit. Also, depending on your target audience, you can use local public forums. For example, if your target market is Nigeria, you can choose Nairaland Forum to amplify your content authority. Also, whatever you do, make sure your linking game is on-point as it can make or break your strategy.

Like

Load more contributions

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

Add your perspective

Aishwarya Pillai
Report contribution
You can also consider analyzing SGE or Converse AI by Google to optimize your content. Paraphrasing tools like Spinbot or Quillbot can also be helpful in many cases.

Like

What are some free SEO copywriting tools and resources to help you rank higher on Google?

1

2

3

4

5

1 Keyword Research Tools

2 Content Writing Tools

3 Content Optimization Tools

4 Content Marketing Tools

5 Here’s what else to consider

Writing

Rate this article

Thanks for your feedback

More articles on Writing

More relevant reading

What are some free SEO copywriting tools and resources to help you rank higher on Google?

1

2

3

4

5

1 Keyword Research Tools

2 Content Writing Tools

3 Content Optimization Tools

4 Content Marketing Tools

5 Here’s what else to consider

Writing

Rate this article

Thanks for your feedback

Explore Other Skills