What sources do you use to keep up with advertising research and development?

While books and journals have deep knowledge, use them as basics. The landscape of advertising is evolving so fast, theory will only get you so far. Use these tools as primers and basic guides, and build on them. Additionally, look for more current authors, but don't fall for snake-oil, there's great reads out there, but make sure it's peer reviewed to being actually useful, not full of platitudes or MLMs.

Mis links preferidos - Latinspots.com (Latam) - Adlatina.com (Latam) - Produ.com (Latam + Worldwide) - PuroMarketing.com (España + Latam + Worldwide) - Marketingdirecto.com (Latam + España + Worlwide) - AdAge.com (Worldwide) Bests!

La culture générale est la base si vous voulez être up to date en publicité. C'est la raison pour laquelle pour développer mon esprit créatif et suivre l'évolution publicitaire je - lis des livres - parcours des revues publicitaires en ligne - voyage dans des zones inhabituelles pour découvrir d'autres cultures - regarde des films - participe à des rencontres professionnelles - participe aux team building - fais des formation sur l'innovation

These books have significantly aided me in eCommerce marketing. "Pre-Suasion" by Robert Cialdini reveals techniques to prime customers' minds before presenting offers, enhancing receptiveness. "Building a StoryBrand" by Donald Miller emphasizes crafting a clear brand narrative that resonates, fostering customer engagement. "Influence" by Robert Cialdini delves into psychological triggers driving decisions, guiding effective persuasion strategies. These books collectively enhance marketers' abilities to captivate, persuade, and convert customers, essential in the eCommerce landscape.

WARC is an amazing library of resources for all advertising and marketing articles/case studies. However, I would follow the industry experts like Mark Ritson and Les Binet to gain knowledge.

Blogs are podcasts are one of my primary sources to get new information, both for traditional and online advertising. A great source for online advertising are the multiple blogs by experts like Neil Patel, or the platform blogs themselves. As with books, make sure what you're consuming is useful and practice it yourself. Theory is still theory and you need to tweak things to fit your goals.

After 30 years in the marketing & advertising, I have found two things that still hold true. The message/call to action and fish where the fish are.

I like to think "outside the box". I don't use blogs and podcasts except to study the topics my competitors are covering, and then researching to look at the topic a different way to entice the same population. I believe you should look at the bottom of the websites of your implied competition to see what they are up to....have they won awards, who is writing about them, what trade events do they attend, what industry associations are they a part of, and go from there!

Blogs also help tremendously with SEO. Generally 1-2 blogs/month is recommended. Ideally you have content highly related to your products and services.

Here are the primary sources I rely on 1. Industry Publications 2. Industry Events and Conferences 3. Online Communities & Platforms 4. Books

Comscore, Borrell Associates, X for Professionals, Google Cloud, Google Developers, and Google Ads Certs are a great place to start.

As someone with several dozen certifications, this medium is good for beginners. There are webinars and courses that go much deeper, but first hand knowledge and practice will teach you much more. Not to mention any good course is not going to be free. Unless it's worth the cost, it may be better to stick to practicing your craft before spending your own money.

For advertising professionals, webinars and courses stand out as a valuable source of research and development. Participating in webinars and courses delivers structured and interactive learning experiences, offering not only knowledge enrichment but also valuable feedback and networking opportunities. It's crucial, however, to approach these offerings strategically. While they provide immense benefits, they might come at a cost, consume time, or sometimes be irrelevant to your specific needs. To optimize these opportunities, align your choices with your goals, budget, and schedule, ensuring a tailored and beneficial learning experience.

There are many courses out there, but one (or better two) that I've done and I surely recommend are: - MiniMBA (both Marketing and Brand Management) by Mark Ritson. Not only about advertising but is worthy for anyone in Marketing.

From my personal journey, I've found webinars to be valuable but sometimes time-consuming. Courses, on the other hand, can vary widely in quality and cost. It's all about striking that balance between investing time wisely and finding courses that truly deliver quality insights.

I spend several hours a week checking out similar accounts to what i'm working to promote. Seeing what works, and taking smaller elements from the best players is one of the best sources of knowledge. A play of words here, a small guide there, these things add up to a font of knowledge you can keep building on. Subreddits and stack exchange are also a great resource to find answers to niggling problems.

LinkedIn groups are a great way to find gold nuggets for your campaign. However, not every group has excellent content, you will need to focus on those ones that are related to your niche or for that specific campaign. Imagine you need to create a campaign for financial advisors in Berlin; joining a couple of groups on that niche will help you to understand what are their main concerns and what they are excited about these days. The data you will find there will give you the best advantage to create a successful campaign.

I also monitor social media platforms, especially those related to advertising and AI, to stay up-to-date on discussions, news, and emerging technologies. Forums and communities dedicated to marketing and AI are also excellent sources for exchanging ideas and collaborating with other professionals.

Social media serves various purposes for me when it comes to staying updated on advertising research and development. Each primary platform has a different role: - Twitter (X): I use it to monitor ad platform updates and industry trends. - Instagram: I follow role model brands and competing brands to keep up with the latest ad creative. - LinkedIn: I follow creative ad agencies, other marketing leaders, and industry trades. - TikTok: I use this platform to stay informed about current cultural trends. Managing multiple platforms can be time-consuming, so I utilize curated lists, favorites, and alerts to ensure that I efficiently access the content I'm seeking.

Social media such as Linkedin and X offer a dynamic platform where professionals and enthusiasts share their experiences, opinions, and examples in real time. This can be an excellent way to stay updated with the latest trends and emerging strategies.

Well, every morning, I kickstart my day with a cup of coffee and a dive into my inbox. Why? Because that's where the real magic happens. These newsletters? They're like my morning dose of inspiration and insight. They dish out all the latest scoop on brands, trends, and industry secrets, keeping me ahead of the game. Trust me, it's like unwrapping a gift every single day – and I wouldn't have it any other way! It’s crisp, precise and gives you an understanding of what’s happening and also provision for you to dig deep into the area of interest. Having subscription to various newsletters have been super impactful.

Reports are a great source of demographics, information and tools. Several publications put out great swathes of data that makes a difference to your industry(s). While it takes some effort to sieve what's relevant and actionable, the results can give you the leg up.

I subscribe to a variety of eNews letters, my email inbox gets a bit overwhelming though so a word to the wise, be selective about what you subscribe to and weed out or unsubscribe from those that don’t continue to provide value to you regularly.

It's essential to remember that industry reports and newsletters can be precious sources for advertising research and development. They are usually put together by agencies, associations, and media outlets and offer valuable insights into the latest news, trends, and developments in the advertising industry. These resources provide in-depth information and analysis to understand the advertising landscape and the opportunities. However, it's worth noting that industry reports and newsletters may have limitations in terms of availability, complexity, or scope. To address these limitations, it's crucial to read them actively. For example, Google Alerts, Flipboard, or Mailchimp can help create industry reports and newsletters.

First hand knowledge trumps everything else. Not everyone else matches your industry, demographic, goal or even platform. Knowledge you glean from testing can be further refined and be the basis for your media plan year round. Consistent and constant refining is necessary, so it's a more expensive method of garnering data.

Test. Test. Test. If the ship don’t sail we build another boat. In my experience people leading experimentation agendas tend to hold on tight to their initial hypothesis just because their reputation is at risk or simply put, afraid to fail. Number one rule in academic researching is that you need at least H0 and H1. The good old binary method. One of these two hypothesis will always be a false one. And by default the one left, will be a right. Take this example to your experimentation agenda - you proved a false hypothesis and failed a test. That means there is still true hypothesis out there waiting for you to start a new experimentation and evaluation cycle. So go on, do not be afraid. Embrace false hypothesis and Test. Test. Test.

"I've written books about advertising - cheque books!" - Alan Sugar once penned. Advertising costs. Testing doesn't have to be hard, but it will cost more. It's truly a time in a business lifecycle where speculating does accumulate. In short, testing helps you know your customer better, narrow down their persona, learn more about their motivation to buy. Every campaign in every sphere of marketing SHOULD start with the question "What are we going to learn?" before deciding on what you're going to sell.

Albert Einstein: "A little knowledge is a dangerous thing." In advertising we use appeals that are persuasive strategies used in marketing and advertising to grab the attention of the audience, create interest, and persuade. Fear appeals use the emotion of fear to motivate action. They highlight potential negative consequences or problems that can be solved by using the product or service. These appeals are thousands of years old. What is not old and tested is the technology we have to deliver, track and document. Today we can track all facets of the consumer psychology that may play a role in purchasing. That is the laboratory of today that is limited only by our imagination.

It's involved cost, sometimes abundant too. But if need real results you need to take this step at your own with your own things n strategy for those task. I personally support own experiments, as world is changing, behavior is also so current market n behavior are saying what? You need to experiment personally on it.

Don't be afraid to make mistakes, or try a little bit of everything. Maybe you hate podcasts, maybe trudging through data is not your strong suit and you rather get the cliff notes from a favoured author or blogger. The only thing you need to do is keep learning and keep evolving, just as the industry does. Keep up or get left behind. The pace of innovation is relentless, so must you be!

Here at Gourmet Ads, we lead by engaging directly with clients, shaping advertising trends through real-world insights. We prioritize understanding client challenges, ensuring our strategies are tailored and responsive to market needs. Our approach goes beyond following industry buzz; we adapt and innovate based on client feedback, steering our solutions to resonate powerfully in the dynamic advertising landscape. We're not just advertisers; we're problem solvers tuned into our clients' unique needs.

Trust me!!😎 There are tons of sources to take inspiration from and mostly all the sources have the same content. 😂 What's important for you is to know how you're collecting those inspirations. Being in the advertising industry, you'll always be occupied so whenever you come across an inspiration or reference, it's important to save them to read later. Most of the folks save it but never check their archives. 👨🏽💻 Make it a habit to set a certain time period every day to go through your collected inspirations once. This keeps it organized and manageable for you.

What's worked best for me was a combination of all the sources of information mentioned here. But there have been a couple of challenges in this journey. 1. Identifying the right book, blog, podcast or newsletter was not an easy task. The whole process was time consuming and exhausting, especially after a hard day's work. 2. Putting into practice what I learned. The insights, trends, opportunities etc. that I had gained got missed out in the humdrum of routine work. I had to make a conscious effort to include it as part of my routine work. Once these challenges are overcome, the results will be reflected in the work that you do. It's taken me a long time to reach here. But now that I am here, there is no going back.

In this very dynamic field of advertising, finding time for continuous learning is key. My strategy includes a dedicated hour each week for newsletter deep dives, brief but regular check-ins on advertising platforms, and a focused session on industry trends every week. Biweekly webinars and monthly deep dives keep me in the loop, while networking breaks and lunch learning sessions add that extra edge. Yes, sometimes it is difficult to stick to the routine, when workload is high, but I'm just trying to always remember that even in the busiest of times - knowledge is power!