What are the steps to determine if your idea is feasible?

Aux première étapes, vous devez passer une grosse partie de votre temps à parler à vos futurs clients pour identifier / décrypter le problème et les besoins sous-jacents. Plus vous aurez eu de données sur la nature du problème, plus vous serez en mesure de créer une solution sur-mesure. Tout au long du processus de création de votre solution, veillez à récolter des feedbacks de votre cible pour tester et itérer en permanence.

Determine who experiences the problem and who would benefit the most from your solution. Segment your target audience based on demographics, psychographics, and behavior to tailor your solution effectively.

Avaliar a viabilidade de uma ideia é o alicerce de sucesso empreendedor. É essencial avaliar as possibilidades para escalar o seu negócio rumo ao sucesso, através de pesquisas de mercado, tendências, análises de custos, validação da ideia, análise de ROI, canvas, plano de negócios e feedbacks. Portanto, entende-se que determinar a viabilidade de sua ideia não é apenas uma etapa, e sim o ponto de partida para transforma-la em um negócio de sucesso.

Entrepreneurship is about solving problems most people don't even notice as a problem. In late 2020 with a group of friends, we identified a small market. The market we were looking to target already had players. This prompted us to identify areas of major concern that were not being solved. These areas of concern were time and location. So we brought the service straight to our target market.

C'est le plus important. Car souvent les gens partent de l'idée pour se lancer. Alors qu'il faut partir ou d'usages ou de clients. Donc, structurer son idée : pour quels besoins ou douleurs de clients ? Et si ces besoins sont bien solvables.

Validating your assumptions is a critical step in testing the feasibility of your business idea. It involves challenging your initial beliefs and hypotheses about your target market, customer behaviors, pricing, and overall business model. This process should be rooted in market research—collecting data from potential customers through surveys, interviews, and testing. The goal is to gain evidence-based confirmation that there is a demand for your solution, and that your business can satisfy this need effectively. By confronting these assumptions directly, you can adjust your strategy to better align with actual market conditions, thereby increasing your venture's chance of success.

The best method for assumption validation has always been developing a minimum viable product for prospective customers to engage with. This method is the best as you can get access to feedback that allows you to reiterate or rework your product/service to tailor fit the actual needs of your customer. The reason this is important is because ideas at the surface level can sometimes be misleading. However, if you dig a little deeper you can gain insights into your target market that can change the end solution.

I would take this one step further and say can you develop a super quick, cheap prototype or run a quick test to turn hypothetical into real - think low code / no code or manual tests! This was a game changer for us with luna (and trust us v.1 was not pretty at all!) yet we learnt so much!

Armed with a deep understanding of our competition, we were able to adapt our strategies accordingly. We leveraged their weaknesses to our advantage, while also differentiating ourselves in areas where they excelled. This allowed us to carve out a unique value proposition and stand out in the market.

L'analyse des concurrents est crucial. Le Swot peut offrir une base mais le plus important c'est d'adopter un framework qui met en évidence des comparaisons de la valeur délivrée aux clients en comparatif. Cela peut être le modèle de Kano ou un Océan Bleu par ex

Setting yourself apart from your competition involves multiple aspects but the customer experience and journey are vital to being competitive. When identifying your competition's strengths and weaknesses look to gain an understanding of their customers' biggest grievances and work on ensuring your business satisfies those well. Furthermore, offering value additions that aren't widely available and building ecosystems that make your customer's journey/experience easier is one way to be competitive. It is also imperative to define your unique selling position. Furthermore, competitive analysis is always ongoing as industries change daily

Make sure your idea is financially viable. Estimate startup costs, like product development, marketing, and operations. Analyze potential revenue streams and profitability. Determine how much capital you'll need. Identify potential investors and sources of funding. Make sure your idea doesn't have any business risks.

Key resource identification from your business model will determine the critical needs for your idea. If you are using the minimum viable product route. All the information you gather from your prospective customers with a minimum viable product will help you understand which resources to tend to first. Minimum viable products are a simpler version of the larger idea which allow entrepreneurs to test out the idea and continue building until they have ready to go to market product or service.

C'est le dernier des critères. Car il est important de se représenter les ressources nécessaires pour la concrétisation de l'idée. Quel temps ? Comment financer ? Quelles talents ou expertises précises ?