What strategies help integrate logical and creative thinking in decision-making?

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In business strategy, decision-making often requires a delicate balance between logical analysis and creative thinking. Logical thinking involves a systematic, methodical approach that relies on data and evidence. It's crucial for evaluating the feasibility of ideas and making predictions based on past performances. On the other hand, creative thinking is about innovation and exploring possibilities beyond the current paradigms. It is essential for generating novel solutions to complex problems. Integrating both thinking styles can lead to more holistic and innovative strategies that can give businesses a competitive edge.

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