What tools can you use to validate new marketing strategies?

Three of my favorite tools are SEMrush, Ahrefs, and GoogleTrends. I use Ahref's free website authority checker anytime I bring on a new client to see how they are performing in their website authority. This gives me some insight into where I might be able to help them best. I use SEMrush to research common search terms to identify the best keywords to weave into content that I prefer not only for my clients but for my own website, too. Finally, I am just learning to use Google Trends myself. While this might not as directly help speak to tools to validate marketing strategies, it provides great intelligence as to what people are talking about so that you can align your content accordingly.

Landing pages are invaluable for testing marketing strategies, engaging audiences, and measuring success. They allow us to refine our approach by tracking user actions—such as purchases or sign-ups—and gauging interest. These tools also enable us to monitor ongoing engagement and assess the financial impact of our efforts to ensure they're profitable. -Test strategy elements like offers, messages, and design. -Engage directly with the audience to gauge interest and action. -Measure success, such as conversion rates. -Assess long-term engagement and interest. -Track financial success in marketing efforts.

I find new marketing strategies a stimulating way to keep me engaged at work. However, it's often challenging to manage existing marketing activities whilst implementing a new unproven strategy. An MVP, at its core, enables minimum effort to try and prove the unproven, without too much opportunity cost. I would usually offer an MVP to a small subset of users, or only new clients through a smaller isolated campaign, in order to test its interest and usability.

I think the best way to truly understand if customers want your product is to launch a functional version one. This is an idea I got from Jason Fried at Basecamp and it really resonated with me, because I noticed that gone are the days of MVPs and similar frameworks. In today's economy and optionality, MVPs are overrated and they no longer provide the necessary functional features to provide the necessary practical feedback. MVPs never really work in countries where startup culture is not common and especially within certain socio-demographic groups. People like to see fully-functional versions, ideas, not sketches. So, the way to go is launch fully-functional, version ones and learn from the feedback. It's hard, but it's practical.