What are the top marketing performance dashboards for tracking campaign ROI?

Top marketing dashboards for ROI tracking include Google Analytics for web traffic insights, HubSpot for inbound marketing performance evaluation, and Tableau for customizable visual analytics across campaigns. Google Analytics offers detailed web metrics, while HubSpot excels in inbound strategies. Tableau provides dynamic dashboards for in-depth analysis. Together, they empower marketers with data-driven insights to optimize campaigns and achieve measurable results in today's competitive market.

Top marketing performance dashboards for tracking campaign ROI include Google Analytics for web traffic and conversion metrics, HubSpot for inbound marketing performance, and Tableau for customizable visual analytics across multiple campaigns.

If we're talking dashboards and not dashboarding tools I highly advise to stay away from templates. I haven't come across a single client within the same industry who needed an out-of-the-box report. Each business will have its own unique business questions that it needs answers to right now. That includes the way it will look at ROI in its current state. Really, you're not evaluating dashboards, you need to evaluate what ROI means to your business. Once you're clear on that definition it can easily be visualized.

Google Analytics offers robust tracking and reporting capabilities for measuring the performance of digital marketing campaigns. It provides insights into website traffic, user behavior, conversion rates, and goal completions, allowing marketers to assess the ROI of their campaigns effectively.

User experience these days is less about the tool you choose and more about your data storyteller. The person setting up your reports needs to be aware of visualization best practices and needs to have access to all stakeholders' views of how they analyze their business questions.

Several powerful visualization tools can help create dashboards for tracking the ROI of marketing campaigns. In general tools like Tableau, Power BI and QlikView are the mostly used, that offers a wide range of features for creating interactive and insightful dashboards. On the other hand, Google Data Studio is a free tool that allows you to create customizable dashboards and reports using data from various sources such as Google Analytics, Ads, etc. and Looker is data platform that helps in creating customized dashboards and reports using SQL queries, providing powerful data modeling and exploration capabilities.

Customizable graphs, charts, and interactive visualizations can help highlight key metrics such as conversion rates, customer acquisition costs, and revenue generated from each marketing channel or campaign. By presenting data in visually compelling formats, these visualization tools facilitate better decision-making by providing actionable insights at a glance. Additionally, visualization tools enable users to identify trends, patterns, and outliers more easily, empowering them to make data-driven adjustments to marketing strategies in real-time. Overall, investing in marketing performance dashboards with powerful visualization tools can significantly enhance the ability to track campaign ROI and drive overall marketing success.

Just don't get too distracted by these tools' visualization options. It's not about having fancy-looking graphs. It's about understanding a chart's message in 2 seconds to take action on your new insight.

In reality, it is really difficult to create dashboards to visualise and report campaign ROI unless you focus purely on direct response campaigns. Long term effects will be invisible, and you need more advanced analytical procedures (e.g. MMM) to estimate campaign or channel performance.