What's the best social media platform for your ads?

1 Facebook Ads

Facebook is the largest and most widely used social media platform in the world, with over 2.8 billion monthly active users. This means that you can reach almost any audience you want with Facebook ads, whether it's based on demographics, interests, behaviors, or locations. Facebook also offers a variety of ad formats, such as image, video, carousel, collection, and stories, as well as placements, such as news feed, messenger, audience network, and Instagram. Facebook ads are relatively affordable, with an average cost per click (CPC) of $0.97 and an average cost per thousand impressions (CPM) of $7.19. However, Facebook ads are also highly competitive, as you have to bid against other advertisers for the same audience. You also have to comply with Facebook's strict ad policies and guidelines, which can limit your creative freedom and cause your ads to be rejected or banned.

2 Instagram Ads

Instagram is a visual and creative social media platform that focuses on photos and videos. It has over 1 billion monthly active users, mostly younger and female. Instagram ads are a great way to showcase your products or services, tell your brand story, and inspire your audience. Instagram ads are integrated with Facebook ads, so you can use the same tools and features to create and manage them. You can choose from different ad formats, such as photo, video, carousel, stories, reels, and explore, as well as different objectives, such as awareness, reach, traffic, conversions, and app installs. Instagram ads are more expensive than Facebook ads, with an average CPC of $3.56 and an average CPM of $7.91. They also require high-quality images and videos that match the platform's aesthetic and tone.

3 Twitter Ads

Twitter is a fast-paced and conversational social media platform that allows you to share short messages, or tweets, with your followers and the world. It has over 330 million monthly active users, mostly older and male. Twitter ads are a good way to increase your brand awareness, engagement, and website traffic. You can choose from different ad types, such as promoted tweets, promoted accounts, promoted trends, and in-stream video ads, as well as different campaign goals, such as followers, website clicks, app installs, video views, and leads. Twitter ads are cheaper than Facebook and Instagram ads, with an average CPC of $0.38 and an average CPM of $6.46. They also allow you to use hashtags, keywords, and handles to target your audience based on their interests and conversations. However, Twitter ads have a limited reach and impact, as they can get lost in the noise and clutter of the platform. You also have to create catchy and relevant tweets that stand out and encourage action.

4 LinkedIn Ads

LinkedIn is a professional and business-oriented social media platform that connects you with other professionals, employers, and companies. It has over 740 million monthly active users, mostly educated and affluent. LinkedIn ads are ideal for B2B marketing, as they can help you generate leads, build relationships, and drive conversions. You can choose from different ad formats, such as sponsored content, sponsored messaging, text ads, dynamic ads, and video ads, as well as different targeting options, such as job title, industry, company size, skills, and groups. LinkedIn ads are the most expensive of the four platforms, with an average CPC of $5.26 and an average CPM of $6.59. They also have a lower click-through rate (CTR) and engagement rate than other platforms. You have to create compelling and relevant ads that appeal to your professional audience and offer value.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?