Once you have identified your target audience, you can use several methods and tools to discover potential link partners and prospects who have similar or complementary content, audience, and goals. For example, you can search for keywords related to your niche and analyze the top-ranking pages for their backlink profile, domain authority, and content quality using tools such as Moz, Ahrefs, or SEMrush. Additionally, you can use social media platforms like Twitter, Facebook, or LinkedIn to find influencers, bloggers, journalists, or industry experts who share or create content related to your niche. Similarly, joining online communities like forums, groups, or Q&A sites where your target audience hangs out is another great way to build trust and credibility with members. Finally, you can check out your competitors' backlink profile and find out which websites are linking to them. You can then target those websites and offer them a better or different content or value proposition.