What's the best way to use trade show tech for lead generation and prospect follow-up?

1 Choose the right tech tools

Attracting, capturing, and qualifying leads at trade shows can be made easier with the help of tech tools. QR codes are a popular option; they can link to your website, landing page, brochure, or contact form and can be printed on banners, flyers, business cards, or product labels. Lead capture apps allow you to collect and store contact information from visitors using your own device or a tablet and sync the data with your CRM or email marketing platform. Interactive displays such as screens or kiosks are another useful tool for engaging visitors with your brand story and showcasing features and benefits. These displays can also have touchscreens or sensors that can capture leads or feedback.

2 Optimize your tech for lead generation

Once you have chosen the tech tools that suit your goals and budget, you need to optimize them for lead generation. To do this, you should make your tech visible and accessible in strategic locations, ensuring they are easy to scan, use, and read. Additionally, offer visitors a value or incentive for interacting with your tech tools. This could be a free trial, a discount, a gift, or a chance to win a prize. You can also provide valuable content such as an ebook, webinar, or case study. Lastly, use your tech tools to qualify your leads by asking relevant questions and using scoring or grading systems to rank them according to their priority and potential.

3 Follow up with your leads promptly and personally

After the trade show, it's essential to follow up with your leads quickly and in a personalized manner. You can utilize the data you collected from your tech tools to tailor your follow-up messages and offers, and even segment your leads based on their level of interest and qualification. Moreover, don't just rely on one channel for follow-up. Utilizing multiple channels such as email, phone, text, social media, or video can help keep your leads engaged. Automation tools can also be used to schedule and send messages at the right time and frequency, as well as track and measure results. Additionally, make sure to provide value and urgency in your messages by sharing testimonials, case studies, success stories from previous or current customers, or offering a free consultation, demo, webinar, or limited-time deal. By using trade show tech for lead generation and prospect follow-up, you can increase your chances of converting visitors into customers while boosting your return on investment from trade shows.

4 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?