What's your strategy for scheduling content across channels?

Scheduling content across channels is a crucial part of content marketing. It helps you reach your audience, optimize your performance, and align your goals. But how do you create a strategy that works for your business and your content? Here are some tips to help you plan, execute, and measure your content schedule.

1 Assess your channels

Before you start scheduling your content, you need to know which channels you are using and why. Different channels have different purposes, audiences, and formats. For example, you might use your blog to educate and inform, your social media to engage and inspire, and your email to nurture and convert. You should also consider the frequency, tone, and style of each channel, and how they fit with your brand voice and goals.

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Houston Golden

I’LL MAKE YOU A LINKEDIN INFLUENCER. 🔥 𝗕𝗔𝗠𝗙.𝗰𝗼𝗺 🔥 LinkedIn’s Golden Child. Half billion views. Forbes Top 12 Innovators. Author of The LinkedIn Bible. My kids say I’m hilarious.
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Don't forget to assess what works "across channels." For instance, repurpose insightful blog content into engaging social media posts or teasing email snippets. This cross-channel coherence amplifies your message's impact!

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2 Map your content types

Next, you need to identify what types of content you are creating and how they fit into your customer journey. Content types can include blog posts, videos, podcasts, infographics, ebooks, webinars, and more. Each type of content has its own benefits, challenges, and best practices. You should also think about how your content types relate to each other, and how you can repurpose or reuse them across channels.

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3 Create a content calendar

A content calendar is a tool that helps you organize and visualize your content schedule. It shows you what, when, where, and how you are publishing your content. You can use a spreadsheet, a software, or a template to create your content calendar. You should include the following information for each piece of content: title, topic, channel, format, goal, audience, keywords, deadline, and status.

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Houston Golden

I’LL MAKE YOU A LINKEDIN INFLUENCER. 🔥 𝗕𝗔𝗠𝗙.𝗰𝗼𝗺 🔥 LinkedIn’s Golden Child. Half billion views. Forbes Top 12 Innovators. Author of The LinkedIn Bible. My kids say I’m hilarious.
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Work in seasonality. By planning content around relevant holidays, events, or industry milestones, you capitalize on timely opportunities to capture heightened attention and engagement.

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4 Automate and optimize

Once you have your content calendar, you can use various tools and platforms to automate and optimize your content schedule. For example, you can use social media schedulers to plan and post your content ahead of time, email marketing services to segment and send your newsletters, and analytics tools to track and measure your results. You should also test and experiment with different variables, such as timing, frequency, length, and headlines, to see what works best for your audience and your objectives.

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Houston Golden

I’LL MAKE YOU A LINKEDIN INFLUENCER. 🔥 𝗕𝗔𝗠𝗙.𝗰𝗼𝗺 🔥 LinkedIn’s Golden Child. Half billion views. Forbes Top 12 Innovators. Author of The LinkedIn Bible. My kids say I’m hilarious.
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Don't adjust dramatically. Make incremental adjustments based on testing outcomes. Change subject lines, not whole formats. Tweak your CTAs, not your entire landing page.

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5 Review and adjust

Finally, you should review and adjust your content schedule regularly. You should monitor your key performance indicators (KPIs), such as traffic, engagement, conversions, and revenue, and see how they align with your goals. You should also solicit and analyze feedback from your audience, such as comments, reviews, surveys, and ratings, and see how they respond to your content. Based on your findings, you should update and improve your content schedule accordingly.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What's your strategy for scheduling content across channels?

1

2

3

4

5

6

1 Assess your channels

2 Map your content types

3 Create a content calendar

4 Automate and optimize

5 Review and adjust

6 Here’s what else to consider

Content Marketing

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What's your strategy for scheduling content across channels?

1

2

3

4

5

6

1 Assess your channels

2 Map your content types

3 Create a content calendar

4 Automate and optimize

5 Review and adjust

6 Here’s what else to consider

Content Marketing

Rate this article

Thanks for your feedback

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