You want to build your brand with video marketing. What's the best way to get started?

Define Objectives: Clearly articulate the goals of your video marketing campaign. Whether its brand awareness, lead generation, customer engagement, or sales conversion. Identify Target Audience: Understand your audience demographics, interests, and preferences. Tailor your video content to resonate with your target audience Craft Compelling Content: Develop high-quality, engaging content that aligns with your brand identity. The different kind of video could entail educational, entertaining and promotional. Choose Platforms Wisely: Select platforms that align with your target audiences online behavior. Whether its YouTube, Instagram, TikTok, or other platforms.

Comme toute action marketing vous devez au préalable définir votre objectif. Pourquoi voulez vous développer votre marketing vidéo ? Pour être plus visible pour vos clients ? Pour vous démarquez de la concurrence en montrant votre expertise? Pour trouver plus de clients ? C'est votre objectif à atteindre qui va déterminer le type de contenu de vos vidéos. Soyez tres précis sur vos attentes et sur les indicateurs de réussite à atteindre vos objectifs.

Know exactly who you are wanting to reach with your video content, what actions you are wanting them to take, and the platforms you are going to need to create your content for. Know your audience. We are always talking to people. Know who your people are.

Conduct Audience Research: Gather information about your target audience, including demographics, preferences, behaviour, and pain points. This data will guide your video content creation to resonate with your audience. Create Buyer Personas: Develop detailed personas representing different segments of your audience. These fictional characters should embody the characteristics of your actual customers. Analyze Existing Data: If you already have a customer base, analyze data from previous interactions, purchases, and feedback. This can provide insights into your audiences preferences and behaviors Leverage analytics tools on social media platforms to understand the demographics and engagement patterns of your followers.

Definitely plan your content…but not too much. There’s a lot of magic that happens when you get creative people together to build content, and you *have* to make room for that. Things to plan: - calendar + timing - major themes to hit - essential shots - “jumping off points” for your team to improvise in a thematic direction - script outline This builds the scaffolding for your shoot and makes sure you are strategic in what you’re hoping to achieve - around this scaffolding, let creativity run wild. Build fresh takes on major themes/shots as you see what’s working and resonating on set. Spend less time on things that aren’t working, even though they seemed like great ideas at the office. Planful agility is the name of the game.

Keep it lighthearted and personal. Tell a story. Because of median attention span and the digital savvy of the next generation of buyers, your audience will probably keep swiping if your content seems like a sales pitch. So instead, try adding humor, personality or stories while talking about your brand and product. It will add more value than a sales pitch alone.

Choose Video Types: Identify the types of videos that best suit your brand and goals. This could include explainer videos, product demos, behind-the-scenes content, testimonials, or storytelling. The variety will keep your content engaging and diverse. Create a Content Calendar: Plan your video releases strategically with a content calendar. This helps maintain a consistent posting schedule, ensuring your audience remains engaged over time Optimize for Platforms: Tailor your content for specific platforms where your audience is most active. Different platforms may require variations in video length, style, and tone to maximize engagement

Plan Your Video Production: Create a production plan outlining the content, script, visuals, and any required resources. Invest in quality equipment for filming and editing, ensuring professional-looking videos. Optimize Video Length: Consider your platform and target audience when determining video length. Aim for a balance between conveying information and maintaining audience engagement. Monitor Video Analytics: Regularly analyse video performance metrics, including views, engagement, and watch time. Use insights to understand what resonates with your audience and adjust your strategy accordingly. Gather feedback from your audience and track performance to identify areas for improvement.

Craft compelling and keyword-rich titles that grab attention. Write informative descriptions that provide context and encourage viewers to engage. Leverage Social Media: Share your videos across your social media channels to increase reach. Utilize features like Stories, IGTV, and Reels on platforms like Instagram Embed Videos on Your Website: Integrate videos into your website to enhance user engagement. Create dedicated landing pages for major video releases or campaigns Engage with Online Communities: Share your videos in relevant online communities. Invest in paid advertising on platforms like YouTube, Facebook, or Instagram to boost visibility.