You want to create an augmented reality experience for your customers. What are the key steps to take?

Augmented reality (AR) is a technology that overlays digital information and objects on the real world, creating an immersive and interactive experience for the user. AR can be used for various purposes, such as education, entertainment, marketing, and gaming. If you want to create an AR experience for your customers, you need to follow some key steps to ensure a successful outcome. Here are some of them:

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1 Define your goals

Before you start developing your AR experience, you need to have a clear vision of what you want to achieve and how you want to measure it. Do you want to increase brand awareness, engagement, sales, or loyalty? Do you want to educate, entertain, or inspire your customers? Do you want to provide a solution, a challenge, or a reward? These questions will help you define your goals and objectives, as well as your target audience and their needs and preferences.

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Ahsan Umer

Business Developer | Software Developer | Computer Graphics | Game development
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Creating an augmented reality (AR) experience for customers involves strategic steps. Define clear objectives and understand your target audience. Choose a suitable AR development platform based on project requirements. Develop engaging and interactive content aligned with your brand. Prioritize usability for an intuitive interface. Test thoroughly across devices for compatibility. Implement feedback loops for continuous improvement. Deploy the AR experience effectively to maximize engagement and impact.

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Christof Wurzer
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Being aware that an AR app is always using the environment is key in my opinion. Sure, you need to keep your main project objectives in focus as well. Try to find the connection between your App and the room the user is going to use. This is essential in the beginning.

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2 Choose your platform

The next step is to choose the platform that will deliver your AR experience to your customers. There are different types of platforms, such as mobile apps, web browsers, social media, and wearable devices. Each platform has its own advantages and disadvantages, depending on your goals, budget, and technical requirements. For example, mobile apps can offer more features and functionality, but they require users to download and install them. Web browsers can reach a wider audience, but they may have limited access to device sensors and cameras. Social media can leverage existing networks and communities, but they may have strict guidelines and policies. Wearable devices can provide a more immersive and hands-free experience, but they may have higher costs and lower adoption rates.

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Christof Wurzer
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The pros and cons of different software tools and platforms are the first thing to check against your project settings. Maybe start very small on 2 different platforms and check the functions and features (stay simple and don't waste time here) and when you know what is best for your project, start the main process (Something like this can be done by 1 person using some early assets for example while other team members are working on parts that are not platform dependent)

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3 Design your content

The content of your AR experience is the core element that will attract and retain your customers. You need to design your content according to your goals, platform, and audience. You need to consider the type, format, quality, and interactivity of your content, as well as the context and environment where it will be displayed. You need to create content that is relevant, engaging, useful, and easy to understand and access. You also need to ensure that your content is consistent with your brand identity and message.

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Christof Wurzer
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Always check your content in the AR environment. Your users will probably use them in many different situations, so it is a good idea from the beginning to test your designs in 2-3 different settings.

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4 Develop your software

The software development of your AR experience is the technical part that will enable your content to be displayed and interacted with on your chosen platform. You need to use the appropriate tools and frameworks that will support your AR features and functions. There are different options available, such as native SDKs, cross-platform SDKs, and web-based SDKs. Each option has its own pros and cons, depending on your level of expertise, complexity, and flexibility. You also need to test and debug your software regularly and ensure that it meets the performance and security standards.

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Christof Wurzer
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Try to find the best structure for your project. That will depend on the size of the task and your team, as well as their skills. The better the structure is, the easier you will be able to scale the project in the end.

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5 Deploy your solution

The deployment of your AR experience is the final step that will make your solution available and accessible to your customers. You need to choose the right distribution channel and method that will reach your target audience and encourage them to try your AR experience. You also need to provide clear instructions and guidance on how to use your AR experience and what benefits it offers. You also need to monitor and analyze the feedback and data that you receive from your customers and use them to improve and optimize your AR experience.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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You want to create an augmented reality experience for your customers. What are the key steps to take?

1

2

3

4

5

6

1 Define your goals

2 Choose your platform

3 Design your content

4 Develop your software

5 Deploy your solution

6 Here’s what else to consider

Computer Graphics

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You want to create an augmented reality experience for your customers. What are the key steps to take?

1

2

3

4

5

6

1 Define your goals

2 Choose your platform

3 Design your content

4 Develop your software

5 Deploy your solution

6 Here’s what else to consider

Computer Graphics

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