Your client ignores accessibility in their mobile app. How do you convince them of its importance?

To convince a client of the importance of accessibility in their mobile app, I’d explain how it broadens the user base and improves engagement. I’d share examples of successful apps with strong accessibility features and provide data on the benefits and legal requirements. By demonstrating the impact and offering practical solutions, I show how accessibility can enhance both the app’s usability and its market reach.

Accessibility is important to both users and businesses, warn them about the restrictions by jurisdictions' laws and your clients must understand these, But sometimes they fail to do so, However, to overcome this I suggest sending them some resources about their decisions like videos, articles, ... to read and figure it out themselves. Sometimes they think you are saying thing to get paid or do less work. But with hard evidence of your suggestions. you build trust and do the right work

Legal repercussions can prompt businesses to prioritize accessibility, as highlighted in a project where ignoring accessibility led to a lawsuit. Focusing on compliance as an opportunity rather than a threat can be more effective. Positioning compliance as a proactive way to show values of inclusion and social responsibility resonates with customers and stakeholders. Building trust in a brand that cares about equitable access is not just about avoiding fines.

Focusing on accessibility has been transformative for user acquisition, especially for underserved demographics. An app that initially overlooked accessibility, excluding users with visual and motor impairments, experienced a surge in downloads after implementing features like voice commands and improved navigation. Presenting data showing nearly 15% of the world's population has some form of disability can help. Making an app accessible is not just an ethical move but also a business strategy, gaining loyal advocates who appreciate the thoughtfulness behind its design.

Accessibility is a crucial aspect of a company's values, as it ensures fairness and equity for everyone. It is often framed as a way to reflect a company's values, as consumers increasingly prefer brands that champion diversity and inclusion. Prioritizing accessibility can inspire trust and loyalty, demonstrating that a business stands for something bigger than profit. Ethical choices resonate deeply, and accessibility is a powerful way to show integrity.

Companies that prioritize accessibility often gain a unique edge. A client's app redesign with accessibility at the forefront led to positive buzz and a benchmark in their industry. Showing clients that accessibility is a differentiator is helpful. By positioning the app as a socially responsible product, it positions the brand as innovative, empathetic, and future-ready, traits that set leaders apart from competitors.

Designing for accessibility improves the overall user experience, as it enhances readability in various lighting conditions. Accessibility features benefit all users, not just those with disabilities. Accessible design principles, such as intuitive navigation and clear instructions, create smoother, more enjoyable interactions. Apps with easy use lead to increased satisfaction and retention, making accessibility a cornerstone of exceptional user experience.

An accessible mobile app offers significant financial benefits. While there may be initial costs for implementing accessibility features, the long-term returns can be substantial. Increased downloads, user retention, and positive reviews all contribute to higher revenue. Additionally, avoiding legal fees associated with non-compliance can save money in the long run. By investing in accessibility, businesses can create a more inclusive and user-friendly experience, ultimately leading to greater financial success.

A company realized the financial impact of accessibility by adding accessible features to their app, leading to increased downloads and positive reviews, boosting revenue. The cost of accessibility is often offset by gains in market reach and customer loyalty, and avoiding potential lawsuits saves money in the long run. Accessible apps rank better in app stores due to higher engagement, resulting in more visibility and revenue.