Your client shifts design preferences mid-project. How do you adapt and deliver a stunning final product?
When your client shifts design preferences mid-project, it can be challenging but manageable with the right approach. Here's how to adapt and deliver an impressive final product:
How do you handle mid-project changes? Share your strategies.
Your client shifts design preferences mid-project. How do you adapt and deliver a stunning final product?
When your client shifts design preferences mid-project, it can be challenging but manageable with the right approach. Here's how to adapt and deliver an impressive final product:
How do you handle mid-project changes? Share your strategies.
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I would first question the client as to why the design preferences were shifted. A lot of the times clients see something that they think will be better, force their opinion through (and a lot of the times nobody will really argue with the client - "client is always right!") and be disappointed when they turn out to be wrong. A good consultation with the client will help deepen my understanding of the client's wants and needs and will help me build the product to fully satisfy my client. A good practice also is to make a lot of sample projects that differ a little and see what the client has to say about them. Then, based on their preference, continue on working with the project picked by the client.
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A shift in mid-projects warrants rebuilding the design pipeline again, salvaging whatever could be from existing work produced so far. I would clearly communicate the ups and downs of this decision to the client to weigh the credibility of the decision itself, if need be, as it does impact morale, cost and timeline for everyone who is involved in the project.
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As an architectural lighting designer, I adapt to shifting client preferences by actively listening, reassessing the concept, and proposing tailored solutions that align with the revised vision. I communicate any impacts on timeline or budget, collaborate closely with stakeholders, and refine the design through iterations. Leveraging my expertise, I integrate new elements seamlessly into the existing framework, ensuring the final product radiates excellence and satisfies the client’s evolving needs.
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I don’t believe I have ever been on a project where the some design has not shifted during the project. First, expect the shifts and changes and build accordingly. Second, clearly state in the contract what effects any shifts will have, and define what a change is and what is included/expected. Third, never say “no”. Always say “yes, we can do that but this is how much time and money it will cost”. This makes it their decision, not yours. Lastly, don’t make a big deal out of smaller shifts, since you have accounted for it in step 1, you can allow it, providing it’s something that can be absorbed. That way you have more ammo for when the larger requests come.
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We know the constant is always change! It’s very rare any project I’ve produced ended the way it was pre-vized. Communication with your client is paramount. Setting timely client approval benchmarks is key to a successful production. Also having efficient processes in place so the team can easily pivot with the “unexpected” changes (we often anticipate them 😉). As a solution based producer, I say yes to my clients; most things are doable with more budget, resources and time. Of course clients often try to keep the same timeline, so in that case adding resources and budget could also be extreme. Without more time, the quality of the delivery is in jeopardy. Hence, having an open and trustworthy relationship with your clients is key!
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