Your client wants to go off-brand. How do you steer them back on course?

Here's how you can steer clients back on course if they want to go off-brand: 1) Have a one-on-one meeting with them 2) Listen carefully to what they say & understand the why behind it 3) Share your honest opinion with the client and guide them towards the right direction 4) If the client has a good why, you can help them with strategic rebranding & re-positioning

Understand why your client wants to deviate from their established brand. For example, a client wanted to change their messaging due to a competitor's new campaign. However, we realized it was a reaction to external pressure, not a genuine need for a brand evolution. By understanding their intent, you can address their concerns and guide them back to their core identity.

Clients having wild ideas? It's more common than you'd think! Here's how to handle it: 1. Dig deeper: Understand their motivation. Are they chasing trends, trying to please a specific group, or just feeling adventurous? 2. Show the impact: Explain how going off-brand can confuse their audience and dilute their message. 3. Reiterate their strengths: Remind them what makes their current brand unique and successful. 4. Offer on-brand alternatives: Suggest creative solutions that align with their vision but stay true to their identity. 5. Be their brand champion: Gently guide them back to their core values and long-term goals. Remember, clear communication and a focus on their brand's best interest will help steer them back on course!

When the client wants to go off brand, you should first try to understand the "why?" of it, because they might intend want to have a certain impact by going off brand, but if the same can be achieved by staying on brand you can try to pitch a reposition in the strategy which incorporates their idea while keeping it on brand in a beautiful synergetic way.

If a client wants to go off-brand, gently remind them of the brand's core values, mission, and target audience. Explain how consistency is key to building trust and recognition. Show examples of successful brand adherence and the potential risks of straying. Suggest creative ways to achieve their goals while staying true to the brand identity. Collaborate on solutions that align with both their vision and the brand's established image.

A client's desire to deviate from their established brand can be a challenging situation. However, it’s essential to approach this with tact and understanding. The key is to balance their desire for change with the strategic value of brand consistency. Here’s a thoughtful perspective on how to steer a client back on course: Understand the Root Cause Listen Actively: Begin by understanding the reasons behind the client's desire to change. Is it a reaction to market shifts, internal changes, or a personal preference? Empathize: Show genuine empathy for their perspective. This builds trust and opens a dialogue.

Remind them of the fundamentals. I had a client who wanted to drastically change their logo. By revisiting the brand’s core values and the purpose of each design element, I highlighted the importance of consistency, helping the client better appreciate their current branding.

To motivate clients on brand value, educate them on long-term benefits like customer loyalty and premium pricing. Highlight competitive advantages, such as differentiation and market leadership. Provide ROI data, showcasing the financial impact. Share success stories relevant to their industry to make it relatable and compelling.

Going off-brand is tempting, but consistency is key. Let's gently remind your client of the "why" behind your brand's core values and target audience. Explain how straying can confuse customers and dilute your message. Offer exciting on-brand alternatives and share success stories of staying true. Be firm but understanding, guiding them back with confidence. Your brand is a promise; uphold it with consistency!

When your client wants to go off-brand, remind them of the fundamental principles that define their brand identity. Explain how every brand element, from the logo to messaging, plays a crucial role in creating a cohesive brand experience. Emphasize that consistency in these elements builds recognition and trust with their audience, which is vital for long-term success. By reinforcing the importance of these basics, you can help them understand the value of sticking to the established brand guidelines and maintaining a strong, unified identity.

Explain the risks involved in straying off-brand, such as confusing the audience, diluting brand equity, or losing customer trust. Use examples or case studies to illustrate how other brands have faced challenges by deviating from their core identity. This perspective can help the client see the potential downsides of their proposed direction.

I once cautioned a client about the risks of confusing their audience by abruptly changing their tone. We discussed how this could weaken their brand and their image. It was important for them to maintain their brand identity to preserve the trust they had built.

I understand the allure of trying something new, but venturing off-brand can be a slippery slope. It risks confusing your loyal customers, diluting your hard-earned brand recognition, and ultimately undermining the trust you've built. Let's explore on-brand alternatives that capture the essence of your idea without jeopardizing your brand's integrity. Remember, consistency is key to building a strong and memorable brand. By staying true to your core values, you'll ensure long-term success and avoid alienating your audience.

Alright, let's pump the brakes on this off-brand idea for a sec. I totally get the urge to shake things up, but let's talk about the potential risks involved. Going off-brand can be like jumping into a pool without checking the depth first – it might look fun, but there could be some nasty surprises lurking beneath the surface. First off, there's the risk of alienating your loyal customers. They've come to know and love your brand for a reason, and a sudden change could leave them feeling confused or even betrayed. Then there's the potential damage to your brand reputation. Consistency is key to building trust, and a sudden off-brand move could make you seem unreliable or even desperate.

Okay, so your client's feeling a bit adventurous, huh? Wants to ditch the brand guidelines and go rogue. I get it, sometimes a change feels good. But before we throw the whole brand identity out the window, let's explore some less drastic options. Maybe they're just craving a little freshness. How about we brainstorm some creative campaigns that push the boundaries within the brand's existing framework? We can play with colors, imagery, even tone of voice, all while staying true to the core values. Or perhaps they're feeling a disconnect with their target audience. Instead of a complete overhaul, let's dive deeper into the data. What's resonating? What's not?

When a client wants to go off-brand, propose alternative solutions that respect their brand identity while embracing change or innovation. You can suggest updating marketing strategies, incorporating new design elements that enhance the current brand, or crafting fresh messaging that still aligns with the core values. These creative approaches allow the brand to evolve without losing its essence. By offering these options, you can address the client’s desire for change while maintaining the integrity and consistency of the brand.

When a client wanted to change their color palette to stand out, we suggested adding complementary colors for specific campaigns instead. This allowed the brand to stay true to its identity while meeting the client's need for a fresh look. Our approach met their desire for change without losing the essence of their brand.

Ajude o cliente a explorar novas mensagens que ressoem com as mudanças nas expectativas do público ou tendências do mercado, mas que ainda sejam coerentes com os valores centrais da marca. Isso pode incluir a adaptação do tom de voz, a incorporação de temas mais atuais ou a criação de novas campanhas que reflitam a evolução da marca.

Let's focus on the long game! Remind your client how this idea fits into their brand's bigger picture. Explain the risks of inconsistency and focus on sustainable growth over short-term gains. Offer strategic, on-brand alternatives that align with their long-term vision. Be a supportive partner, guiding them towards decisions that benefit their brand in the long run. Building a brand takes time and consistency! yes, consistency! and again - consistency! 🕺🌈

I always go to the long game when needing to find focus with a client. Most CMOs desire to align on the long-term, even if they know they face short-term KPI’s. I believe the focus comes from a desire to not chase their own tail over visionless decisions.

If a client wants to go off-brand, Try to start by understanding their reasons. Then, remind them of their brand’s core values and the risks of straying, such as confusing customers or diluting brand identity. Offer alternative solutions that meet their goals while staying true to the brand. Use examples of successful brands that evolved without losing their essence. Finally, collaborate on a compromise that aligns with both their aspirations and the brand’s integrity.

Feeling adventurous? Let's explore those ideas together, but keep your brand's melody in harmony. - Open conversation: Discuss their vision and how it aligns with brand values. - Revisit the "why": Remind them of the brand's purpose, audience, and unique voice. - Brainstorm together: Find on-brand solutions that capture their vision's essence. - Show, don't tell: Create mockups to visualize ideas within the brand's world. - Celebrate collaboration: Find balance between innovation and brand consistency. Remember, a brand evolves, let's do it together while staying true to its essence.