Your client's budget is limited. How do you handle sales promises that exceed their financial constraints?
Navigating the tightrope of managing client expectations against budget constraints is a crucial skill in account management. When faced with the challenge of sales promises that outstrip a client's financial capacity, it's paramount to strike a balance between ambition and realism. This requires a blend of tact, transparency, and strategic thinking to ensure that you deliver value without compromising the financial health of your client's business.
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