Last updated on Jul 6, 2024

Your employer branding efforts clash with company culture. How will you navigate this HR Consulting dilemma?

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Employer branding is crucial in attracting and retaining top talent, but what if your branding efforts don't align with the actual company culture? This mismatch can lead to dissatisfaction and turnover, as employees' expectations aren't met. As an HR consultant, navigating this delicate situation involves assessing the discrepancy, realigning strategies, and ensuring transparency to build a cohesive brand that accurately reflects the company's values and work environment.

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