A complicated return process can lead to unhappy customers and lost loyalty. Simplify and enhance the return experience with these actionable steps:

• Create a clear policy: Outline return procedures in simple, easy-to-understand language on your website.

• Automate return requests: Use technology to allow customers to initiate returns online, reducing wait times and errors.

• Offer multiple return options: Provide choices like in-store returns, mail-in options, and drop-off locations for added convenience.

How do you ensure a smooth return process? Share your thoughts.