Your SEO team is struggling to keep up with the latest trends. What can you do to help them stay ahead?

2 Provide learning opportunities

The next step is to provide your SEO team with regular and relevant learning opportunities. You can do this by creating a learning plan that aligns with your team's goals, needs, and interests. You can also leverage various resources and formats to deliver the learning content, such as online courses, webinars, podcasts, blogs, newsletters, books, and case studies. You can also encourage your team to share their learnings and insights with each other, either through formal presentations, informal discussions, or online platforms.

3 Encourage experimentation

Another way to help your SEO team stay ahead is to encourage them to experiment with new ideas, strategies, and techniques. You can do this by creating a safe and supportive environment where your team can test their hypotheses, measure their results, and learn from their failures. You can also provide them with the necessary tools, time, and budget to conduct their experiments, as well as clear guidelines and expectations. You can also celebrate their successes and reward their efforts, even if they don't always lead to positive outcomes.

4 Monitor the industry trends

One more step to help your SEO team stay ahead is to monitor the industry trends and developments. You can do this by subscribing to reputable sources of SEO news, research, and analysis, such as Google Webmaster Central, Moz, Search Engine Journal, and Backlinko. You can also follow influential SEO experts and influencers on social media, such as Rand Fishkin, Neil Patel, Brian Dean, and Aleyda Solis. You can also attend relevant events and conferences, such as SMX, Pubcon, and SearchLove. You can also share the most important and relevant updates with your team and discuss how they affect your SEO strategy and tactics.