Encourage open communication by discussing their challenges and brainstorming ideas together, which can spark new insights. Provide constructive feedback on their work and suggest resources or examples that align with the project goals to help them refine their creative strategy.

I remember mentoring Giri in his first week. His designs lacked the vibrancy I'd seen in his earlier work, reminding me of my own struggles with trying to fit in. One rainy morning, I invited him to a quirky coffee shop and asked, "What's the best thing you've ever created just for fun?" He showed me whimsical illustrations based on his grandmother's stories from Tamil Nadu. The work was unique, but Giri felt it wasn't "professional." I shared how embracing authenticity transformed my own work. Weeks later, his client work blossomed with personal flair, and six months later, Giri won an award. That coffee chat marked the moment he realized his difference was his strength.

Bloqueio criativo se resolve com colaboração, uma das coisas que mais me encantam na Propague é que temos criativos de diferentes perfis e olhares, assim quando em algum projeto, um deles não consegue resolver ou chegar em uma solução interessante para o objetivo da comunicação, nos reunimos com outros criativos que não estão diretamente neste projeto e começamos do zero. Abrir o leque e trazer novas perspectivas sempre funciona. Saber dizer que ainda não chegamos na melhor idéia é fundamental para que possamos sempre surpreender e fazer o nosso melhor.

Inspire, inspire, inspire - by example. Offer a few nuggets of ideas in the direction defined by the strategy, and let the team member roll with it. Sometimes, a spark is all it takes to fan into a flame.