You're attending a Practice Management networking event. How do you make the most of it?

1 Do your research

Before you attend a networking event, do some homework. Find out who will be there, what their roles and interests are, and how you can add value to them. You can use social media, websites, or email to get some information and insights. This will help you plan your goals, craft your elevator pitch, and start meaningful conversations.

2 Be confident and friendly

At the event, don't be shy or passive. Approach people with a smile, a handshake, and a positive attitude. Introduce yourself clearly and concisely, and show interest in the other person. Ask open-ended questions, listen actively, and share relevant stories or insights. Avoid talking too much about yourself, being negative, or selling your services. Focus on building rapport and trust.

3 Exchange contacts and notes

When you have a good conversation with someone, don't forget to exchange contacts and notes. You can use business cards, phone numbers, or social media handles to stay in touch. You can also use a note-taking app or a pen and paper to jot down some key points or follow-up actions. This will help you remember the details and personalize your communication later.

4 Follow up promptly and authentically

After the event, don't let the connections fade away. Follow up with the people you met within 24 to 48 hours. You can send a thank-you email, a LinkedIn request, or a phone call. Express your appreciation, remind them of your conversation, and offer your assistance or collaboration. You can also suggest a meeting, a referral, or a resource that might be useful for them. Be genuine, respectful, and professional.

5 Keep the relationship going

Networking is not a one-time event, but a long-term process. To maintain and grow your relationships, you need to keep in touch regularly and provide value. You can share updates, insights, feedback, or opportunities that might interest them. You can also invite them to other events, webinars, or podcasts that might benefit them. You can also ask for their advice, opinions, or recommendations on relevant topics.

6 Expand your network

Finally, don't limit yourself to the people you met at the event. You can also leverage your existing contacts to introduce you to other practice managers or professionals in your field. You can also join online communities, forums, or groups that are related to practice management. You can also attend more events, workshops, or conferences that might offer networking opportunities. The more you network, the more you can learn, grow, and succeed as a practice manager.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?