You're in charge of a new marketing campaign. How do you choose which content to recycle for maximum impact?

Lorsque je suis en charge d’une nouvelle campagne marketing, je commence toujours par un audit de contenu. Cela me permet d’identifier les articles, vidéos ou infographies qui ont bien performé et qui sont encore pertinents. En recyclant ces contenus de manière stratégique, j’assure un impact maximal tout en économisant du temps.

Do a content audit first by diving into the data to see what’s really resonated with your audience before. Look for high-performing pieces that are still relevant and can be updated or repurposed easily. Consider how well the content aligns with Your current campaign goals and trends. It’s all about finding that sweet spot where past hits can be refreshed to drive maximum impact for the new campaign

To recycle content for maximum impact, analyze past performance metrics to identify high-engagement pieces and ensure they align with current trends and campaign goals.

In today's saturated digital landscape, content recycling is a vital strategy for marketers facing algorithm shifts, multi-channel demands, and budget constraints. By strategically repurposing high-performing content, brands can maximize ROI, maintain consistency, and reach new audiences efficiently. This data-driven approach enhances SEO, reinforces key messages, and maintains a strong digital presence while conserving resources. Content recycling thus emerges as a smart, adaptive solution to modern marketing challenges, enabling brands to stay relevant and impactful in a competitive environment.

If you can leverage trends in a way that aligns with your marketing campaign while staying true to your brand’s values, you're on the right track. Start by analyzing current trends and comparing them with past content performance. This helps you identify which pieces can be updated to fit with what's trending now. By focusing on how past content matches today's trends, you can ensure that recycled content resonates with your audience and maximizes its impact. PERIOD!

Lorsque je lance une nouvelle campagne marketing, je commence par analyser les tendances actuelles. En identifiant ce qui résonne le plus avec mon public, je peux choisir les contenus existants qui correspondent à ces tendances. En recyclant ces ressources, j’assure non seulement leur pertinence, mais aussi un impact maximal.

This is part art and part science. It's important to dive deep into the metrics and discover what content has resonated and engaged your audience. It's equally important to stay abreast of trends to write relevant material that should always be educational in nature. I like to call it re-purposing content, rather than recyling.

Lorsque je prépare une nouvelle campagne marketing, j'analyse d'abord les métriques d’engagement. Je me concentre sur les contenus qui ont généré le plus de réactions, de partages ou de commentaires. En recyclant ces contenus, je maximise l’impact de la campagne en capitalisant sur ce qui a déjà captivé mon audience.