You're a consultant trying to build your personal brand. What's the best way to use content marketing?

Determine what you want to achieve through your content marketing efforts, whether it's building brand awareness, generating leads, establishing thought leadership, or driving sales. Setting clear and measurable goals helps guide your content strategy and assess its effectiveness over time.

Select the most appropriate content distribution channels and platforms to reach your target audience effectively. Consider where your audience spends their time online and which platforms align best with your content format and objectives, whether it's blogging, social media, email newsletters, podcasts, or video channels.

→ Choose platforms where your audience is active. → Instagram/Pinterest for visuals, LinkedIn for professionals. → Blogs for in-depth insights. → Be consistent and engage authentically.

→ Cuenta cómo lograste tus hitos. → Escribe artículos de blog. → Crea ebooks y guías. → Graba vídeos y podcasts. → Comparte infografías y presentaciones.

Develop valuable and relevant content that addresses the needs, interests, and pain points of your target audience. Showcase your expertise through blog posts, articles, whitepapers, case studies, infographics, or other content formats that resonate with your audience and provide actionable insights or solutions.

→ Share valuable insights, tips, and success stories. → Use various formats like articles, videos, and podcasts. → Be consistent in posting content. → Maintain authenticity to build trust with your audience.

Implement a strategic content promotion plan to increase the reach and visibility of your content. Utilize social media, email marketing, guest blogging, influencer partnerships, and SEO techniques to amplify your content and attract more traffic and engagement.

Foster meaningful interactions and build relationships with your audience by actively engaging with them through comments, messages, and discussions. Encourage feedback, questions, and conversations to create a sense of community around your brand and establish trust and credibility with your audience.

→ Engage your audience by sparking conversations, responding to comments, and asking for their input. → Host live Q&A sessions, polls, and contests to keep them involved and interested. Show that you value their feedback and opinions—it's the heart of building a strong personal brand.

PACE yourself on LinkedIn to build a personal brand: 1. Profile: optimise your profile to showcase your expertise. 2. Audience: think about who you want to target? Likely they your ideal clients. 3. Content: create content that a. highlights your expertise and b. attract your audience to follow you 4. Engagement: this happens when you resonate with your audience, and they organically like and comment because it resonates. But there's way to boost visibility (hint: follow me for more tips).

If you're a consultant working on your personal brand, remember that a robust personal brand hinges on authenticity and integrity. As a consultant, people look up to you for your expertise. Start by showing your thought leadership in your field. Share useful content about your area of specialization. The goal is to prove your knowledge and become the person people turn to for advice. Create content that helps your audience with their problems. Use your sense of humor to engage them. Being witted can help you connect with people quickly. Share your honest thoughts on topics in your field. These efforts will collectively contribute to cultivating a trusted, credible, and authentic brand.

Innovation often is enabled by reframing a problem or condition. That results in inherently different content. Different doesn’t guarantee value, but often promps very interesting responses. Getting active engagement is the first step forward and opens the door to find mutual benefit.