You're in a content distribution debate with your team. How do you decide on the best channels to prioritize?

-> Deep dive segmentation: Go beyond demographics; segment by interests, behaviour, and pain points for tailored outreach. -> Hit micro-moments: Distribute content when your audience is most engaged - think commutes, lunch breaks, or late nights. -> Platform-perfect: Adapt content for each platform’s vibe - data-driven for LinkedIn, visual and quick for Instagram. -> Listen, then act: Use social listening to align your content with current audience conversations and trends. -> Test & adapt: Constantly A/B test formats, times, and platforms; refine based on what truly clicks with your audience.

-> Visual = Visual Platforms: Leverage YouTube, Pinterest, or Instagram for visually-driven content like videos, infographics, or tutorials. -> Thought Leadership: Post in-depth articles, whitepapers, or industry insights on LinkedIn or Medium to capture professionals. -> Quick Bites: Use Twitter or TikTok for snappy, digestible content that fits daily scrolling habits. -> Nurture with Newsletters: Deliver long-form guides, case studies, and exclusive content directly via email for focused engagement. -> SEO-Powered: For evergreen blogs and guides, prioritize your website and Google Discover to capture search intent traffic.

-> Goal Alignment: Match channels to specific goals -ex, use video content for engagement on YouTube and short-form content for quick impact on TikTok. -> Channel Strengths: Leverage platforms’ unique features; use Instagram Stories for ephemeral, attention-grabbing content and LinkedIn for thought leadership. -> Audience Fit: Choose channels where your target audience actively engages; for B2B, prioritize LinkedIn and webinars, while B2C may favour Instagram and influencer collaborations. -> Content Adaptation: Tailor content to each platform's format and audience preferences, ensuring it resonates and performs well.

-> Resource assessment: Evaluate your available time, budget, and team capacity before committing to channels to ensure sustainable content management. -> Channel demands: Understand each platform’s requirements - some may need frequent updates and high-quality visuals, while others might be more low-maintenance. -> Budget allocation: Prioritize platforms that fit your budget constraints, balancing between organic efforts and paid promotions as needed. -> Consistency Overload: Avoid overextending by choosing channels where you can consistently deliver quality content, rather than spreading resources too thin.

To Get started do these 2 things: Analyze Competitor Strategies: Look at what your competitors are doing. Which channels are they using, and how effective are they? Competitor analysis can provide valuable insights into which channels might be most effective for your industry or niche. Benchmarking Performance: Compare your content performance against that of your competitors on various platforms. If they’re seeing success on a particular channel, it might be worth exploring—conversely, if they’re failing on a channel, it might be a warning sign to avoid it or approach it differently.

Je crois que les plateformes de contenu comme les réseaux sociaux font souvent des changements qui nécessitent un ajustement. De ce fait, il est bon de périodiquement, faire des tests A/B pour valider une stratégie par rapport à une autre sur le même réseau. Pour créer vos contenus tests, vérifier le ton utilisé, le format du contenu ainsi que sa longueur du texte ou la durée en vidéo. Ainsi, avec plusieurs tests sur quelques semaines, cela vous donnera les indications sur les prochaines orientations à suivre pour mieux rejoindre votre public cible.