You’re about to experience failure in Virtual Reality (VR). What will you do next?

One needs to define failure. Was is due to technical glitches ,sever issues ,hardware choice or simple the user story and context was wrong . Often the context part is over looked . Once the issue is determined there are ways to overcome those and relaunch .

Like all lessons ask yourself why this experience or project is failing. Have you got external feedback to help inform what has gone wrong. Some common contributors I've seen to failure in the VR context have included incorrect hardware choices for the use case, motion sickness from excessive movement, UX decisions, UI failures, inadequate change management support, inadequate enterprise level support, misalignment of modality vs outcomes. End of the day it is vital to reflect on what caused the failure and learn from it.

Feedback from relevant stakeholders is absolutely essential. Development and refinement in a vacuum or echo chamber will not result in meaningful improvement in an project or product. When seeking feedback it is important that it is received from ALL relevant stakeholders ideally from a wide spectrum of skills and abilities. Just because the users love it doesn't mean anyone higher up is willing to pay for it and just because the executive may see value in potential outcomes doesn't mean the end users will engage with it to make those outcomes a reality.

If the issues lie in the technical areas then act accordingly. Review your codes ,asset optimization, streaming issues .call to out your peers and support group needed for a UAT and fix the glitches . If we have got the user context wrong ,then revist the user .take feedback ,their preferences and current pain points . Iterate and implement those in the next version .

VR like a lot of related technologies is evolving rapidly. It is important to keep on top of developments as just because something didn't work or wasn't possible previously that it couldn't work now. This is particularly relevant with the intersection of technologies allowing for further enhancement of opportunities. For example the intersection of AI and VR allowing for streamlining tailored experiences, individualised feedback and new opportunities for interactions with AI driven conversational agents.

There will be a point like where to go next. In my career I have faced it many times and that is the moment we will seek for new things . Inorder to solve a problem, you need to see the scratch of the problem and try to re write it with new things , it may or may not be a solution but the satisfaction is that you learned new things . I also tried to upskill myself which helped me to solve many of the problems. But place the solution at the right place to solve the problem both in VR and in life also . My VR study re directed me to learn with the equipment of AI , where i found this as a solution to solve a simple problem which gave me great output. Upskill yourself.