You're an expert in social selling. How do you explain it to someone who's never heard of it?

In simple words, social selling is starting a conversation online by connecting, commenting, and sharing content in the form of insights, stories, use cases, interactive demos/ videos, or live audio-video streaming to warm up your target audience and then taking this warm conversation offline.

Social selling transforms cold pitches into warm conversations by leveraging social media to offer value, share expertise, and nurture relationships. It's about becoming a trusted advisor in your field, attracting prospects through genuine engagement and knowledge sharing.

Social selling is a sales strategy that utilizes social media platforms to engage with potential customers, build relationships, and ultimately drive sales. It involves leveraging social networks such as LinkedIn, Twitter, Facebook, Instagram, and others to identify prospects, connect with them, and nurture them through the sales process. Key components of social selling include: Building a Personal Brand: Sales professionals establish themselves as industry experts by sharing valuable content, insights, and engaging with their audience on social media. Listening and Monitoring: Social sellers monitor social media conversations to identify opportunities and understand customer needs and pain points.

Social selling is a modern sales approach that leverages social media platforms to engage with potential customers, build relationships, and ultimately drive sales. Unlike traditional sales methods that rely heavily on cold calling and email outreach, social selling involves using social networks like LinkedIn, Twitter, Facebook to listen to and interact with prospects in a more personalized and targeted manner. It's establishing trust, providing value, and nurturing leads through relevant content, insights, and conversations. By tapping into the power of social media, sales professionals can expand their network, showcase their expertise, and adapt to the changing preferences of today's buyers. Converting Connections to conversations.

La venta social es más que una estrategia, es una nueva forma de entender las relaciones comerciales en la era digital. Se trata de aprovechar el poder de las plataformas de redes sociales, como LinkedIn, para establecer conexiones genuinas con clientes potenciales. En lugar de lanzar ventas directas, se enfoca en ofrecer valor, compartir conocimientos y construir relaciones sólidas. Es como el arte de entablar una conversación relevante y valiosa en línea, que puede llevar a oportunidades comerciales significativas.

Social selling é crucial porque se alinha ao comportamento atual dos compradores, que pesquisam online antes de comprar. Essa estratégia permite que vendedores sejam visíveis e confiáveis nas redes sociais, influenciando decisões de compra e destacando-se da concorrência. É mais do que vender; é construir relacionamentos que levam a resultados.

Social selling is crucial as it aligns with today's buyer behavior. Most buyers research online and are halfway through their decision process before engaging with sales. Being present and credible on social media helps you stand out, boost conversions, and expedite sales cycles.

Social selling is important for several reasons: Changing Buyer Behavior: Modern buyers are more digitally savvy and prefer to research products and services online before making purchasing decisions. Social selling allows sales professionals to meet potential customers where they are - on social media platforms - and engage with them in a way that aligns with their preferences. Building Trust and Credibility: By providing valuable content, engaging in meaningful conversations, and showcasing expertise, social sellers can establish themselves as trusted advisors in their respective industries. Building trust is crucial for converting leads into customers.

Social selling is crucial because it aligns with modern buyer behaviors. Customers are more empowered and connected, relying on social media platforms to research products, recommendations, and engage with brands. It allows sales professionals to meet buyers where they are, building relationships, providing value, and nurturing prospects. By leveraging social networks, salespeople can establish trust, credibility, and rapport with customers,driving more meaningful conversations and higher conversions. Social selling enables sales teams to gather valuable insight into customer preferences and behaviors, helping tailor their approach and deliver personalized experiences. It's essential for staying competitive in a digital-first world.

Imagine a world where 74% of your potential buyers are sleuthing online before even thinking about a purchase, and more than half are already halfway to the checkout line without speaking to you. This isn't a futuristic dystopia; it's today's reality, thanks to insights from HubSpot. Your digital footprint on social media isn't just a nicety—it's your lifeline. It's about being the beacon of knowledge, trust, and relevance in a sea of digital noise. Social selling is your secret weapon to not just compete but dominate, skyrocketing conversions and fast-tracking sales cycles. It's not just important; it's indispensable in carving out your success in the digital bazaar. Stand out, be seen, and watch as the digital world bows to your prowess.

First, pick a social channel you want to focus on, it should be the platform your target audience is on, like LinkedIn. Once you have decided which platform is best for you the next step is to have a clear and optimized profile that clearly shows what you do and who you help. From there you can start engaging with content and creating your own valuable content.

To start social selling, optimize your social profiles to reflect your brand. Research prospects to understand their needs. Share relevant content and insights to add value. Build relationships through conversations and personalized messages. Convert leads by demonstrating your solutions.

Para começar com uma estratégia ativa e intencional de social selling, basta seguir o seguinte roteiro: - Entenda o seu posicionamento e defina qual transformação esperada no seu ICP (ideal customer profile); - Construa um perfil pessoal otimizado para conversões e vendas (perfil campeão); - Defina a sua linha-mestra e estratégia de conteúdo para se tornar uma autoridade dentro do seu nicho de atuação; - Construa consistência e esteja sempre ativo nas redes; - Não dependa apenas da geração de demanda Inbound (estruture canais de aquisição outbound); - Não desista nos primeiros meses.

Social selling is all about finding a congruence between what knowledge, services or products you excel at and which groups naturally would be interested in that expertise or excellence. The group features of LinkedIn and Facebook, makes finding and communicating with these groups far easier. Never abuse that access. Ironically, with "social selling" is far more productive to share information rather than sell.

Starting with social selling involves several key steps: Define Your Target Audience: Understand who your ideal customers are, their pain points, interests, and where they are active on social media. This will guide your efforts in connecting with the right people. Optimize Your Social Profiles: Ensure your social media profiles, especially on platforms like LinkedIn, are complete, professional, and reflect your personal brand. Use a professional photo, write a compelling bio, and highlight your expertise and experience. Identify Relevant Social Platforms: Determine which social media platforms are most popular among your target audience and focus your efforts on those platforms.

Starts with optimizing social profiles, especially Linkedin is completely updated, professional, and reflects your expertise in your industry. Have a strong personal brand and are engaging with the industry leaders in your network. Expanding your network and connecting with leaders within your industry. Share valuable content, provide insights about the current challenges in the industry or the market, and add your opinion on how can you solve them. Always seek feedback and evaluate your current plan for Social selling and plan and improve accordingly.

For social selling success, be authentic, strategic, helpful, social, and adaptable. Create a clear plan, focus on adding value, engage with your community, and experiment with various approaches. Learn from feedback and data to improve.

As melhores práticas de social selling são: - Seja autêntico (não tente copiar o estilo de outra pessoa / crie o seu próprio estilo/voz nas redes); - Tenha mentalidade hacker (e esteja o tempo inteiro envolvido/a em experimentos); - Pense 80/20 (foque 80% do seu tempo e energia naquilo que funciona e 20% em novos experimentos); - Seja consistente (o algoritmo premia quem está mais envolvido/a na rede); - Não se restrinja à produção de conteúdo (os comentários são um hack subestimado / use e abuse deles).

Here are some best practices for social selling: Build a Strong Personal Brand: Your personal brand is what sets you apart from others. Make sure your social media profiles are professional, complete, and reflect your expertise and personality. Consistency in branding across platforms is key. Listen Before You Sell: Take the time to listen to your audience. Understand their needs, pain points, and interests by monitoring conversations and engaging with them. This helps you tailor your approach and provide relevant solutions. Provide Value Through Content: Share informative, educational, and entertaining content that resonates with your audience. This could include articles, videos, infographics, or industry insights.

1 El inicio de la conversación tiene que ser algo "inteligente" no obvio y fuera de los estereotipos como por ejemplo evitar: "he visto tu perfil y esta muy bien" :-( 2 Buscar un punto en comun rapidamente para avanzar en la conversacion 3 hablar de la otra persona mas que de tu oferta 4 intentar salir del medio on line a la mayor brevedad posible para seguir la conversacion en la vida real organizando una videocall o una visita presencial

From a sales perspective, the biggest benefit of social selling is Touchpoints. Let me explain in the shortest form in the language of sales outreach. Can I call a prospect every day? Empathically NO. Can I drop an email to a prospect every day? Common sense says NO. Can I engage with my prospect every day using social selling? Yes. I can like, comment, and repost prospect's content on LinkedIn and can even drop a personalized authentic message with a short note mentioning how insightful the post is without sounding like a desperate and pushing seller. In this way, I am building my rapport and trust and differentiating myself from other sellers. There are many more benefits of social selling on personal, professional & business fronts.

Social selling enhances visibility, credibility, and lead quality, fostering trust and loyalty. It shortens sales cycles, improves conversions, and boosts revenue. It also builds your network and career opportunities, proving to be a valuable skill.

Os maiores benefícios da estratégia de social selling são: - Construção de um posicionamento de marca autêntico (reforçado à partir das redes pessoais das principais lideranças da organização); - Redução do CAC (custo de aquisição de clientes), dado que é um canal orgânico e com alto potencial de escalabilidade/viralidade; - Humanização de marcas (as pessoas querem saber quem está por trás das marcas que seguem e consomem); - Diferenciação (ainda é um canal mal explorado e que crescerá muito nos próximos anos); - Pode ser executado em qualquer nível organizacional (desde níveis operacionais até os estratégicos).

Social selling offers numerous benefits for sales professionals and businesses alike: Increased Sales: By engaging with prospects on social media and building relationships, sales professionals can identify and capitalize on sales opportunities more effectively, leading to increased revenue. Enhanced Reach and Visibility: Social media platforms have billions of active users, providing a vast audience for sales professionals to connect with. Social selling allows them to expand their reach and increase their visibility within their target market. Improved Lead Generation: Social selling enables sales professionals to identify and qualify leads more efficiently by leveraging social networks to gather insights and engage with leads.

It's not just about selling; it's about becoming a beacon in your niche, attracting leads that are already warmed up and ready to engage. This approach helps forge ironclad relationships, turning prospects into loyal followers. Imagine shorter sales cycles, skyrocketing conversion rates, and a revenue boost that makes your competitors weep. But wait, there's more! Beyond the numbers, social selling polishes your reputation, expands your network, and opens doors to opportunities you didn't even know existed. It's not a magic trick; it's strategic, value-driven engagement at its best. Dive into social selling and watch as the benefits unfold, transforming your sales strategy and professional trajectory.

5. Start engaging them, read, comment, react to their posts, let yousrself enter in their attention radar 6. Start sending personalized connection requests, find some hooks to start conversations 7. Go on nurturing these new relationships, provide and add value, ask the permission before sending them a valuable resource such as a book or a report 8. when you think your lead is sales ready, send them an appointment proposal 9. Create a social selling cadence, refine and optimize it. 10. Define your metrics and KPI, measure and test your overall social selling process