You're facing attendee concerns post-program change. How do you keep them engaged?
When your program changes, attendees may have concerns that need addressing to keep them engaged. Here's how to manage this:
How do you address attendee concerns after a program change?
You're facing attendee concerns post-program change. How do you keep them engaged?
When your program changes, attendees may have concerns that need addressing to keep them engaged. Here's how to manage this:
How do you address attendee concerns after a program change?
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As an event planner with 15+ years of experience, I know program changes can cause anxiety. Focus on the positives: When a major conference I was organising had to shift to a virtual format, I emphasised the enhanced flexibility and accessibility for international attendees. Provide tangible benefits: I offered exclusive virtual networking opportunities and on-demand access to recordings, adding value beyond the initial program. Address concerns directly: I hosted a live Q&A session with speakers and organisers to address attendee concerns and provide reassurance. This approach not only minimised disruption but also created a sense of excitement around the new virtual format, ultimately ensuring high attendee engagement.
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Keeping attendees engaged after program changes requires clear communication and empathy. Transparently explain the reasons for the change, emphasizing its benefits. Provide channels for feedback, showing that audience input is valued. Create interactive experiences, like Q&A sessions or live polls, to foster involvement. Reward loyalty with exclusive perks and adjust your approach based on attendee responses to sustain their active interest.